Dr. Asnan Furinto earned his MM/MBA degree from IPMI/Monash University, degree in Engineering from Bandung Institute of Technology (ITB), and Ph.D in Marketing (with cum laude qualification) from University of Indonesia. He started his career as production engineer. Asnan was involved in the commissioning and operations of a new production plant of a multi-national company. He was sent regularly to company‟s regional training center in Sydney, Australia for intensive training and apprenticeship.
Upon obtaining his MBA, he shifted his career to the area of B2B marketing and supply chain management, by joining a national transportation and shipping company, and was posted in its Singapore regional office for several years. His responsibilities include dealing and maintaining relationship with corporate clients such as Nestle Thailand, Riau Pulp and Paper Indonesia, Exxonmobil Singapore, and Tata Steel. Asnan is also an active writer for several media such as Kontan and Bisnis Indonesia. He has co authored 1 popular book: Marketing Reloaded and published several academic papers in national and international journals. His research interests are in the area of marketing strategy, productivity measurement, and customer relationship management.