Dr. Evi Rinawati Simanjuntak, MM, teaches Pricing Management and Strategy and Research Methodology in Marketing for the undergraduate program (S1). After graduating from Bandung Institute of Technology (ITB) majoring in Electrical Engineering in 1993, she joined PT. Siemens Indonesia in the Telecommunication Division. She has 13 years experience in telecommunication industry handling various bidding as well as monitoring project implementation in backbone and cellular access transmission network all over Indonesia in her position as National Transmission Manager. She earned her MM degree from IPMI Business School in 2007 and received an honor as the best graduate student. She was awarded the second runner up in Asia Pacific Regional Challenge for a Research Report Competition held by CFA Institute and the Hong Kong Society of Financial Analysts in 2008. Her research interest is in the area of Digital Marketing, Marketing-Finance interface and Customer Relationship Management. Currently she is pursuing her doctoral degree in Marketing Management at the Graduate School of Management, in the faculty of Economics at the University of Indonesia.