{"id":4106,"date":"2021-12-20T02:05:47","date_gmt":"2021-12-19T19:05:47","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/management\/?p=4106"},"modified":"2021-12-20T02:05:47","modified_gmt":"2021-12-19T19:05:47","slug":"the-definition-and-implementation-of-a-digital-business-strategy","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/management\/2021\/12\/the-definition-and-implementation-of-a-digital-business-strategy\/","title":{"rendered":"The definition and implementation of a digital business strategy"},"content":{"rendered":"

Santi, <\/strong>\u00a02301907845<\/strong><\/p>\n

The definition and implementation of a digital business strategy<\/strong><\/p>\n

With the \u00a0internet, social media becomes a lot of choices for sellers as platform online to market their products through theinternet. This opens up new business opportunities \u00a0for \u00a0\u00a0entrepreneurs,by utilizing \u00a0technology,the internet, and \u00a0information \u00a0that \u00a0creates \u00a0a \u00a0new business \u00a0model, \u00a0namely digital\u00a0 business. \u00a0\u00a0Digital business is a business activity that uses electronic media as a tool that functions in \u00a0productproduction and \u00a0marketing activities. Digital \u00a0business \u00a0has a business \u00a0model that is very\u00a0 close to \u00a0electronic business, electronic commerce, and digital marketing. Digital business is also referred to as the combination and interconnection between digital stakeholders and businesses. Digitalization has \u00a0essentially \u00a0\u00a0\u00a0\u00a0\u00a0transformed \u00a0\u00a0the retail ecosystem \u00a0\u00a0of conventional stores \u00a0and \u00a0companies, \u00a0\u00a0from \u00a0direct product sales \u00a0\u00a0\u00a0to \u00a0marketing \u00a0through \u00a0various social media, \u00a0such as \u00a0WhatsApp, Instagram, Facebook and Facebook. \u00a0Others. There \u00a0is also the emergence of \u00a0various \u00a0companies \u00a0that \u00a0trade \u00a0\u00a0\u00a0e-business, \u00a0namely \u00a0Tokopedia, Shoppe, \u00a0Gojek,and \u00a0others. Digital technology today has a lot of positive influence on the economy through increased productivity, the creation of product innovation and extensive opportunities in creating new business units. Business provides the basis for an organization to create, deliver, and create value, and compete, experience growth and profitability.<\/p>\n

\u00a0<\/strong>Implementing digital business strategy<\/strong><\/p>\n

\u00a0<\/strong>A digital business strategy is an organizational strategy that is formulated and executed by utilizing digital resources to create differential value. There are \u00a0several \u00a0things \u00a0that \u00a0need to be considered \u00a0in \u00a0planning a digital business \u00a0strategy,\u00a0 \u00a0namely:<\/p>\n

    \n
  1. It meets the traditional view, thinking of IT strategy as a function within a company and recognizing the breadth of digital resources in other functional areas such as operations, purchasing, supply chain, and marketing.<\/li>\n
  2. Melampaui systems and technologies, which may have narrowed the traditional view of IT strategies to recognize digital resources, thus being in line with the resource-based strategy view.<\/li>\n
  3. Secara explicitly attributes digital business strategies to creating different business values, thereby increasing the performance implications of IT strategies beyond efficiency and productivity metrics into those that drive competitive advantage and strategic differentiation.<\/li>\n<\/ol>\n

    There are many strategies that can be applied to build and start a digital business including four things that can be used as a basis, namely 1) the scope of digital business strategy, (2) the scale of digital business strategy, (3) the speed of digital business strategy, and (4) the source of creation and capture of business value in digital business strategy.<\/p>\n

    To establish the \u00a0scope \u00a0of \u00a0digital \u00a0business \u00a0strategy, \u00a0it is necessary to know the \u00a0scope \u00a0of \u00a0the company, by defining the product and business portfolio and activities carried out in direct control and ownership ofthe company. The company’s scope patterns and diversification logic have been shown to affect a company’s \u00a0performance \u00a0in \u00a0implementing digital business \u00a0strategies.\u00a0 Companiesoptimally use core competencies and key assets and resources to expand their product range and \u00a0target \u00a0market.<\/p>\n

    The scale of a digital \u00a0business strategy \u00a0serves \u00a0to \u00a0determine the lower unit cost of a product and help increase profitability. As infrastructure becomes increasingly digital, \u00a0companies need to think about scale in both physical and digital terms. To \u00a0identify at least four things that distinguish the scale of digital and qualitatively different business strategies.<\/p>\n

    Time plays \u00a0an \u00a0important \u00a0role \u00a0in \u00a0strategy. \u00a0In digital business \u00a0that becomes an influence \u00a0on \u00a0the speed of business \u00a0strategy\u00a0 strategy \u00a0includes \u00a0kecepatan \u00a0peluncuran \u00a0produk, \u00a0speed \u00a0pengambilan \u00a0keputusan, \u00a0speed \u00a0orkestrasi \u00a0r \u00a0antai \u00a0suplai, as well as \u00a0the speed of pembentukan and \u00a0adaptasi \u00a0jaringan.<\/p>\n

    The source of creation \u00a0and capture of \u00a0value \u00a0in \u00a0digital \u00a0business \u00a0strategies is derived from the effective \u00a0use \u00a0in \u00a0utilizing the value \u00a0of \u00a0information and multisisi business \u00a0models, the capture \u00a0of \u00a0coordinated business \u00a0models\u00a0 in \u00a0networking, \u00a0as well as the application of value \u00a0through \u00a0the control \u00a0of the company’s digital architecture.<\/p>\n

    Reference<\/strong><\/p>\n

    Aryan Prastya Nugraha Eka & \u00a0Indri Murniawaty. (2018). \u00a0Sharia Digital Business: Sustainable Business Strategy and Development. Journal of Islamic Economics Volume 6, Number 2, 241 \u00a0– \u00a0252. https:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiJ-Mi59uHvAhUEXn0KHa9iANcQFjADegQIBRAD&url=http%3A%2F%2Fjournal.iainkudus.ac.id%2Findex.php%2Fequilibrium%2Farticle%2Fdownload%2F3623%2Fpdf&usg=AOvVaw1H3lxXY2X_rUe_KL4LaQLr.<\/a> (accessed \u00a0April 3, 2021)<\/p>\n

    Bharadwaj, A., Sawy, O. A. El, & Pavlou, P. A.(2013). Digital Business Strategy: Toward a Next Generation of Insights, MIS Quarterly Vol. 37 No. 2, pp. 471-482. \u00a0https:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiFj_2njeLvAhVHU30KHZiTAksQFjAAegQIAxAD&url=https%3A%2F%2Fmisq.org%2Fmisq%2Fdownloads%2Fdownload%2Feditorial%2F581%2F&usg=AOvVaw1KdVZxGEFk8BaNIb3WVkXP<\/a>. (accessed \u00a0April 3, 2021)<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Santi, \u00a02301907845 The definition and implementation of a digital business strategy With the \u00a0internet, social media becomes a lot of choices for sellers as platform online to market their products through theinternet. This opens up new business opportunities \u00a0for \u00a0\u00a0entrepreneurs,by utilizing \u00a0technology,the internet, and \u00a0information \u00a0that \u00a0creates \u00a0a \u00a0new business \u00a0model, \u00a0namely digital\u00a0 business. \u00a0\u00a0Digital […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4106","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/4106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/comments?post=4106"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/4106\/revisions"}],"predecessor-version":[{"id":4107,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/4106\/revisions\/4107"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/media?parent=4106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/categories?post=4106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/tags?post=4106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}