{"id":4005,"date":"2021-12-19T23:51:43","date_gmt":"2021-12-19T16:51:43","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/management\/?p=4005"},"modified":"2021-12-19T23:51:43","modified_gmt":"2021-12-19T16:51:43","slug":"e-mail-and-off-line-marketing-campaigns-in-e-service","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/management\/2021\/12\/e-mail-and-off-line-marketing-campaigns-in-e-service\/","title":{"rendered":"E-mail and off-line marketing campaigns in e service"},"content":{"rendered":"

Albert Rewin Genesis\/ 2301951884<\/u><\/strong><\/p>\n

E-mail and off-line marketing campaigns in e service<\/strong><\/p>\n

Email (electronic mail) or in \u00a0\u00a0\u00a0Indonesian called electronic \u00a0mail \u00a0is \u00a0a \u00a0service \u00a0or \u00a0means \u00a0\u00a0provided \u00a0by the service provider to be able \u00a0to \u00a0send \u00a0mail \u00a0in \u00a0electronic form carried out. \u00a0\u00a0\u00a0through the Internet media. Email is our official address in cyberspace. By using the email we can connect in various internet activities, such as joining social networking sites such as Facebook and Twitter then when registration will require email.<\/p>\n

Marketing is needed \u00a0by a \u00a0company to be able \u00a0to \u00a0maintain, \u00a0develop, and spread \u00a0\u00a0\u00a0their business.\u00a0 Marketing is the process of getting people interested in the products or services of a company. To do this process, it is necessary to conduct market research, analysis, and ideal customer search. In a business, marketing has many\u00a0 important functions. Marketing is not only able to make people able to understand the products or services offered, \u00a0but also increase sales to make the business grow. A campaign or marketing campaign is a \u00a0way to promote a product or service through various media that are not the same such as radio, newspapers or newspapers, television, or online platforms. The existence of this campaign can bring the products you make closer to customers or consumers \u00a0either masively \u00a0or \u00a0\u00a0\u00a0personally. In other words, the existence of this marketing campaign can improve the image or excellence of a product that you are making a business. Planning done when running a campaign must be done consciously in addition to the decision is also done consciously.<\/p>\n

 <\/p>\n

Email marketing is a marketing tool that is widely used by most B2B and B2C companies. A survey study by Ascend2 (2015) showed that 82% of B2B and B2C companies use email technology as part of their marketing strategy. In addition to its widespread use, email marketing can be very profitable. According to a recent study published by the Direct Marketing Association (UK), the average income-based return on investment (ROI) from email marketing increased to \u00a338 for every \u00a31 spent compared to the average ROI of \u00a324.93 reported in 2013 (DMA 2015). Based on the same study, roughly 1 in every 5 companies reported an ROI of more than \u00a370 which is three times higher than the 2013 figure. Without a doubt, the company aims to generate a higher ROI level of email technology by launching an effective email marketing program. Despite the company’s proven goals, companies may find it difficult to manage effective email programs for a variety of reasons.<\/p>\n

 <\/p>\n

Reference:<\/p>\n

Dynamically Managing a Profitable Email Marketing Program – Xi (Alan) Zhang, V Kumar, Koray\u00a0 Cosguner<\/p>\n

Mobile Marketing: From Marketing Strategy To Mobile Marketing Campaign Implementation – \u00a0Matti Lepp\u00e4niemi, Heikki Karjaluoto<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Albert Rewin Genesis\/ 2301951884 E-mail and off-line marketing campaigns in e service Email (electronic mail) or in \u00a0\u00a0\u00a0Indonesian called electronic \u00a0mail \u00a0is \u00a0a \u00a0service \u00a0or \u00a0means \u00a0\u00a0provided \u00a0by the service provider to be able \u00a0to \u00a0send \u00a0mail \u00a0in \u00a0electronic form carried out. \u00a0\u00a0\u00a0through the Internet media. Email is our official address in cyberspace. By using […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4005","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/4005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/comments?post=4005"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/4005\/revisions"}],"predecessor-version":[{"id":4006,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/4005\/revisions\/4006"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/media?parent=4005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/categories?post=4005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/tags?post=4005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}