Alifa Zulaykha\/2301944891\/<\/p>\n
The use of blogs\u00a0 as one\u00a0 of social computing\u00a0 we can\u00a0 see\u00a0\u00a0 in\u00a0 the\u00a0\u00a0 example. One was a proper commentary on Word of Mouth (WOM) marketing, published in the Wall Street Journal, stating that “Instead of wasting millions of dollars on Superbowl ads, startup dotcom companies are trying to attract attention through much cheaper marketing strategies like blogging and campaigns (WOM). This example \u00a0\u00a0\u00a0shows that \u00a0to \u00a0attract the attention of \u00a0consumers can be \u00a0done \u00a0through \u00a0blogs.<\/p>\n
A popular strategy is to start an EC project with a small group of employees to test their response to Web 2.0 tools. For example, Dell first launched an internal blog before creating IdeaStorm, which is offered to customers to submit ideas, engage in dialogue with company representatives, and so on. In this example, there is an interaction between the company and the consumer.<\/p>\n
Another example comes from\u00a0 P&G overseeing\u00a0\u00a0 consumer conversations\u00a0\u00a0 on social\u00a0 media\u00a0 to\u00a0 find out\u00a0 potential customers.\u00a0 P&G\u00a0 uses\u00a0 these\u00a0 various\u00a0 social networks\u00a0 because\u00a0 they\u00a0 know\u00a0 that\u00a0 potential\u00a0 customers must be\u00a0 spending their time\u00a0 on\u00a0 social networks. \u00a0P&G \u00a0advertises \u00a0its products on social media,\u00a0 \u00a0in \u00a0this \u00a0case iams \u00a0animal \u00a0\u00a0food \u00a0products.<\/p>\n
Johnson &Johnson also uses\u00a0 blogs\u00a0 in its business\u00a0 and\u00a0 adapts to\u00a0 the\u00a0 web 2.0 era. Initially, JNJ\u00a0 introduced Kilmer House (kilmerhouse.com; Johnson &johnson’s first blog in 2006. The company introduced its first Web 2.0 advertising tool after using Web 1.0 for more than 10 years. Blogs are a natural way for companies to enter the web 2.0 era. JNJ BTW (Second Web Blog 2.0). In 2007, the company launched its second blog a year after launching Kilmer House. This blog promises to be a “voice for the company”. JNJ BTW is the subject of discussion on topics related to Johnson &Johnson. It also offers public education on health care and JNJ products.<\/p>\n
<\/p>\n
Huang, Y. K., Fan, W., Tsai, M.C., & Ho, Y. H. (2015). Using Importance-Performance Analysis in Evaluating Taiwan Blog E-Service Quality.\u00a0Journal of Economics, Business and Management<\/em>, \u00a03,<\/em>338-345.<\/p>\n Li, H., & Liu, Y. (2014). Understanding post-adoption behaviours of e-service users in the context of online travel services. Information & Management<\/em>, \u00a051<\/em>(8), 1043-1052.<\/p>\n Turban, E., King, D., Lee, J. K., Liang, T.-P., & Turban, D. (2012). Electronic Commerce: a Managerial and Social Networks Perspective 2012. In Commerce A Managerial Perspective (5th ed.<\/em><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Alifa Zulaykha\/2301944891\/ The use of blogs\u00a0 as one\u00a0 of social computing\u00a0 we can\u00a0 see\u00a0\u00a0 in\u00a0 the\u00a0\u00a0 example. One was a proper commentary on Word of Mouth (WOM) marketing, published in the Wall Street Journal, stating that “Instead of wasting millions of dollars on Superbowl ads, startup dotcom companies are trying to attract attention through much […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3955","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/3955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/comments?post=3955"}],"version-history":[{"count":2,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/3955\/revisions"}],"predecessor-version":[{"id":3957,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/3955\/revisions\/3957"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/media?parent=3955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/categories?post=3955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/tags?post=3955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}