{"id":3635,"date":"2021-09-27T11:30:04","date_gmt":"2021-09-27T04:30:04","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/management\/?p=3635"},"modified":"2021-11-27T11:43:10","modified_gmt":"2021-11-27T04:43:10","slug":"how-telkomsel-transformed-to-reach-digital-first-consumers","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/management\/2021\/09\/how-telkomsel-transformed-to-reach-digital-first-consumers\/","title":{"rendered":"How Telkomsel transformed to reach digital-first consumers"},"content":{"rendered":"<p>Telkomsel has been an engine of that growth. The world\u2019s seventh-largest mobile operator and the largest in Southeast Asia, the mobile-communications provider has been central to the creation of a sustainable, inclusive digital economy for Indonesia\u2019s nearly 200 million internet users. It has dramatically increased Indonesia\u2019s broadband access, helped small and medium-sized enterprises (SMEs) digitize, and led the nation\u2019s transition from 3G to 4G before becoming the first operator to launch 5G there in May 2021.<\/p>\n<p>Telkomsel has long recognized the value of continuous innovation. When it looked to ensure its platform would remain the primary way its customers engage with the world\u2014and win a new generation of customers\u2014the 26-year-old incumbent decided to embark on a big, bold transformation.<\/p>\n<p>Further reading: https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/how-we-help-clients\/how-telkomsel-transformed-to-reach-digital-first-consumers?cid=podcast-eml-alt-mip-mck&amp;hdpid=a8c83405-5342-42f8-8cec-be5517e3f151&amp;hctky=11705927&amp;hlkid=9de418b3c14a46168dd9c03517d36640<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telkomsel has been an engine of that growth. The world\u2019s seventh-largest mobile operator and the largest in Southeast Asia, the mobile-communications provider has been central to the creation of a sustainable, inclusive digital economy for Indonesia\u2019s nearly 200 million internet users. It has dramatically increased Indonesia\u2019s broadband access, helped small and medium-sized enterprises (SMEs) digitize, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3635","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/3635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/comments?post=3635"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/3635\/revisions"}],"predecessor-version":[{"id":3636,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/3635\/revisions\/3636"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/media?parent=3635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/categories?post=3635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/tags?post=3635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}