The first half of the decade was almost entirely focused on talent attraction. Such as Ping-pong tables, Unlimited booze, Small-batch kombucha. As the decade progressed, so did the thinking around the employer brand as a vehicle to create more\u00a0informed\u00a0candidates not just\u00a0more\u00a0candidates. That shifted prevailing wisdom that effective employer brands attracted\u00a0and\u00a0repelled\u00a0talent.<\/p>\n
Companies invested more of their recruiting budgets on telling stories about their workplace. Some are going as far as building internal agencies with videographers, animators, coders, and other resources to help their companies attract talent as attention spans shrunk and in-demand talent is bombarded with digital outreach. Internal agencies focused on employer brand.<\/p>\n
\u201cMarketing innovation has hit recruiting with a vengeance, giving every company more tools and approaches to work with but also deluging candidates with outreach,\u201d says\u00a0Jevan Soo, Stitch Fix chief people and culture officer. \u201cThis degradation of signal-to-noise makes the basics even more important. Have a company mission and values, leaders, and employee experience that makes you proud, and be able to back it up with real examples and \u2018customer testimonials.<\/p>\n