{"id":2022,"date":"2020-03-02T15:17:59","date_gmt":"2020-03-02T08:17:59","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/management\/?p=2022"},"modified":"2020-03-16T12:16:35","modified_gmt":"2020-03-16T05:16:35","slug":"predictive-analytics-and-business-certainty","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/management\/2020\/03\/predictive-analytics-and-business-certainty\/","title":{"rendered":"Predictive Analytics And Business Certainty"},"content":{"rendered":"<p>Business swims in a sea of data. No matter what line of work you\u2019re in\u2013publishing, healthcare, retail, food service, drug-dealing\u2013your business operates in a vast, swirling matrix of information. How many people are interested in your product? When do they show most interest? How much of your product should you produce? Where, when, and how should you sell it?. Dennis Mortensen is the CEO and co-founder of\u00a0<a href=\"http:\/\/visualrevenue.com\/\">Visual Revenue<\/a>, a service that claims to do just that. \u201cWe created a predictive analytics platform that can assist editors in deciding what to promote on their home page,\u201d he tells\u00a0<em>Fast Company<\/em>. If you think about it, he says, a webpage is like a marketplace. \u201cEvery single position on that page, there\u2019s a cost to that, and you should expect a proper return on investment.\u201d He gives the example of an editor who thinks a story is strong, and showcases it prominently; the article subsequently gets higher traffic. \u201cIt looks like the decision you took was correct,\u201d says Mortensen. \u201cBut that\u2019s just a self-fulfilling prophecy,\u201d he says\u2013of\u00a0<em>course<\/em>\u00a0promoted stories fare better. The cost-benefit equation certainly looks increasingly favorable. \u201cWith the affordability we bring to the table, it\u2019s not just big financial institutions with 20 billion dollars in annual sales who are able to take advantage,\u201d says Pentaho\u2019s Daley.<\/p>\n<p>Reference : <a href=\"https:\/\/www.fastcompany.com\/1783354\/foresight-20-20-predictive-analytics-and-business-certainty\">https:\/\/www.fastcompany.com\/1783354\/foresight-20-20-predictive-analytics-and-business-certainty<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business swims in a sea of data. No matter what line of work you\u2019re in\u2013publishing, healthcare, retail, food service, drug-dealing\u2013your business operates in a vast, swirling matrix of information. How many people are interested in your product? When do they show most interest? How much of your product should you produce? Where, when, and how [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2022","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/2022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"predecessor-version":[{"id":2023,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/posts\/2022\/revisions\/2023"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/management\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}