Dr. Ami Fitri Utami, SE.,MSM

Dr. Ami Fitri Utami, SE.,MSM

Program Studi: Management
Knowledge Area: People management
Deskripsi Singkat: Ami is a lecturer in the undergraduate management program, specifically in strategic management and organization behavior. Before her work as a lecturer, she worked as a project specialist for various consulting projects and worked as a research executive of international research at Nielsen Indonesia. Currently, she has published her research in various reputable international journals, including Journal of Retailing and Consumer Services, Journal of Science and Technology Policy Management, International Journal of Market Research, International Journal of Learning and Change, Journal of Creative Communications, and many others more.

A paradigm shift in financial landscape: encouraging collaboration and innovation among Indonesian FinTech lending players

Purpose This paper aims to examine about the nature and strategy of current competitive dynamics by FinTech lending Indonesia players. Design/methodology/approach This paper uses both primary and secondary data. Interviews of several executives of a FinTech lending firm are done to gain direct insight of how the firms strategize their business operation. On the other hand, secondary data from internet search (e.g., OJK’s Website, FinTech Lending firm’s websites) are used to grasp the overview of the industrial landscape. Findings The study confirms that differentiation, collaboration, compliance and strong internal resources (e.g. team and funding) are the most pivotal elements for FinTech lending success. The study also confirmed the FinTech lending industrial landscape as an emerging and fragmented industry. Research limitations/implications This paper offers an original and detailed solution about how the FinTech lending company strategies may survive in a dynamic competition. The paper also shows the industrial analysis of the FinTech lending industry, which is rarely discussed in previous research. However, this study only focused on the lending sub-sector of FinTech, and the sample for primary data is highly limited (only three interviews). Practical implications This paper proposes a strategy that can be conducted by FinTech lending companies to achieve their business goals, including business growth, profits and improve financial inclusion in Indonesia. This perspective can act as a means to create practical modus operandi for policymakers and practitioners, especially FinTech lending companies in Indonesia. Originality/value This paper offers an original and detailed solution about how the FinTech lending company strategies may survive in adynamic competition. This study also provides a theoretical framework for use in further empirical research into the process of resource mobilization from FinTech lending Indonesia companies.
https://www.emerald.com/insight/content/doi/10.1108/JSTPM-03-2020-0064/full/html

Influence of customer application experience and value in use on loyalty toward retailers

This study aims to explain the mechanism by which user experience with retailer applications could lead to loyalty toward retailers. The data were collected through a survey in Indonesia (n = 717). The results support the positive impact of customer experience (i.e., sensorial experiential state, affective experiential state, interactivity, and relative advantage) on value in use. Value in use mediates the effects of customer experience on satisfaction and loyalty toward retailer application. In turn, these two constructs increase loyalty toward the retailer. These findings contribute to the theoretical and practical understanding of the impact of retailer applications on the customer-retailer relationship.
https://www.sciencedirect.com/science/article/abs/pii/S0969698920313989

This study aims to explain the mechanism by which user experience with retailer applications could lead to loyalty toward retailers. The data were collected through a survey in Indonesia (n = 717). The results support the positive impact of customer experience (i.e., sensorial experiential state, affective experiential state, interactivity, and relative advantage) on value in use. Value in use mediates the effects of customer experience on satisfaction and loyalty toward retailer application. In turn, these two constructs increase loyalty toward the retailer. These findings contribute to the theoretical and practical understanding of the impact of retailer applications on the customer-retailer relationship.

This study is aimed to examine the influence of office politics, fairness, and trust in leader on employee intention to leave in the higher education family-owned company in Indonesia. This study utilised quantitative method with 116 sample sizes. Previous study shows that the most prominent challenge for the family business is to maintain the fairness within the company. In this matter, there are possibilities that the tense organisation politics might be higher than other organisations. Moreover, trust in leader is also imperative, since family-owned business is highly symbolised by the family member as the leaders. Unfortunately, while these factors appeared to be pivotal, it can influence the turnover intention of the employee. This might be imperative due to its detrimental effect on the successor availability. The study found that the higher the employee perceived the political action in the company, the higher the employee's intention to leave.
https://www.inderscienceonline.com/doi/abs/10.1504/IJLC.2020.110891

Working Values Preferences among Gen-X, Y and Baby Boomers in Indonesia

This study analyses work value preferences across generational workforce of employees in Indonesia using quantitative approach based on Twenge Campbell, Hoffman and Lance (2010). The dimensions of work values include extrinsic values, intrinsic values, leisure, altruistic and social rewards. A total of 429 people were recruited for this study via an online survey. Statistical approaches, namely Analysis of Variance (ANOVA) and Tukey’s Honestly Significant Difference (HSD), were used to analyse data obtained from the questionnaire. The ANOVA result indicated differences between the three generational cohorts in five work-values. The result showed that Generation Y valued leisure rewards higher than Gen-X and Baby Boomers while the latter placed higher value on social rewards than Gen-X and Gen-Y.
http://psasir.upm.edu.my/id/eprint/66252/1/JSSH%20Vol.%2026%20%28T%29%20Mar.%202018%20%28View%20Full%20Journal%29.pdf#page=111

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Influence of customer application experience and value in use on loyalty toward retailers

A paradigm shift in financial landscape: encouraging collaboration and innovation among Indonesian FinTech lending players

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