How Telkomsel transformed to reach digital-first consumers

Telkomsel has been an engine of that growth. The world’s seventh-largest mobile operator and the largest in Southeast Asia, the mobile-communications provider has been central to the creation of a sustainable, inclusive digital economy for Indonesia’s nearly 200 million internet users. It has dramatically increased Indonesia’s broadband access, helped small and medium-sized enterprises (SMEs) digitize, and led the nation’s transition from 3G to 4G before becoming the first operator to launch 5G there in May 2021.

Telkomsel has long recognized the value of continuous innovation. When it looked to ensure its platform would remain the primary way its customers engage with the world—and win a new generation of customers—the 26-year-old incumbent decided to embark on a big, bold transformation.

Further reading: https://www.mckinsey.com/business-functions/mckinsey-digital/how-we-help-clients/how-telkomsel-transformed-to-reach-digital-first-consumers?cid=podcast-eml-alt-mip-mck&hdpid=a8c83405-5342-42f8-8cec-be5517e3f151&hctky=11705927&hlkid=9de418b3c14a46168dd9c03517d36640