{"id":3865,"date":"2025-07-24T19:09:41","date_gmt":"2025-07-24T12:09:41","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/international-business\/?p=3865"},"modified":"2025-07-24T19:09:41","modified_gmt":"2025-07-24T12:09:41","slug":"binus-international-business-students-develop-global-expansion-strategy-for-rahsa-nusantara","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/international-business\/2025\/07\/binus-international-business-students-develop-global-expansion-strategy-for-rahsa-nusantara\/","title":{"rendered":"BINUS International Business Students Develop Global Expansion Strategy for Rahsa Nusantara"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3867\" src=\"http:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2025\/07\/11.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3866\" src=\"http:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2025\/07\/1.jpg\" alt=\"\" width=\"641\" height=\"360\" \/><\/p>\n<p style=\"text-align: justify\">As part of the <em>Global Business Environment<\/em> course, BINUS University International Business students are engaging in a dynamic learning activity that bridges academic insight with real-world application. Through the <em>Course Development and Industrial Integration<\/em> initiative, students work under the guidance of lecturers to solve actual challenges faced by industry partners.<\/p>\n<p style=\"text-align: justify\">This year, students were tasked with designing a comprehensive market expansion plan for <strong>Rahsa Nusantara<\/strong>, an Indonesian brand specializing in traditional food and beverages. The project focuses on penetrating the Australian market\u2014a strategic move that aligns with Rahsa Nusantara&#8217;s ambition to promote Indonesia\u2019s rich wellness heritage globally.<\/p>\n<p style=\"text-align: justify\">In collaboration with <strong>Tallo Australindo<\/strong>, a business consultancy firm connecting Indonesian and Australian enterprises, students explored cross-cultural market dynamics, regulatory landscapes, and sustainable business models. This hands-on experience culminates in <strong>Week 13<\/strong>, where students present their strategic proposals directly to representatives from Rahsa Nusantara and Tallo Australindo, along with course lecturers, in a professional panel setting.<\/p>\n<p style=\"text-align: justify\">The initiative supports <strong>UN SDG 4 (Quality Education)<\/strong> by providing experiential learning that nurtures critical thinking and international business acumen. It also contributes to <strong>SDG 8 (Decent Work and Economic Growth)<\/strong> and <strong>SDG 17 (Partnerships for the Goals)<\/strong> by fostering collaboration between academia and industry to promote inclusive, sustainable economic opportunities.<\/p>\n<p style=\"text-align: justify\">This project not only empowers students with global-ready competencies but also reinforces the university\u2019s commitment to sustainable development and industry relevance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the Global Business Environment course, BINUS University International Business students are engaging in a dynamic learning activity that bridges academic insight with real-world application. Through the Course Development and Industrial Integration initiative, students work under the guidance of lecturers to solve actual challenges faced by industry partners. This year, students were tasked [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,4],"tags":[],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-management","category-news"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"predecessor-version":[{"id":3868,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/3865\/revisions\/3868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/media\/3866"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}