{"id":2428,"date":"2020-11-02T16:05:33","date_gmt":"2020-11-02T09:05:33","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/international-business\/?p=2428"},"modified":"2021-10-03T08:57:42","modified_gmt":"2021-10-03T01:57:42","slug":"van-gogh-museum-a-digitally-engaging-museum","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/international-business\/2020\/11\/van-gogh-museum-a-digitally-engaging-museum\/","title":{"rendered":"Van Gogh Museum: A Digitally Engaging Museum"},"content":{"rendered":"<p><a class=\"article__tocHeading\" href=\"https:\/\/www.worldscientific.com\/worldscinet\/acrj\">Asian Case Research Journal<\/a><a class=\"article__tocHeading\" href=\"https:\/\/www.worldscientific.com\/toc\/acrj\/23\/02\">Vol. 23, No. 02, pp. 273-287 (2019)<\/a><\/p>\n<h3>Van Gogh Museum: A Digitally Engaging Museum<\/h3>\n<p>Abstract<\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14px;text-align: justify\">Van Gogh Museum (VGM) wants to reach out to as many visitors and non-visitors as possible, enriching and inspiring people through their collection and knowledge on the famous painter, Vincent van Gogh. One of their strategies is through digital marketing approaches. However, VGM decides to reinstate its photography ban at roughly the same time the \u2018selfie\u2019 trend is booming all over the world, which might hinder the museum\u2019s mission. This case study explores issues in a museum business that slightly differ, yet still holds high relevance to any regular business in terms of digital communication strategy. The aims of this case study are to exercise a decision-making process in which the visitors and the non-visitors of the VGM play a major role, and to initiate creativity in discovering ways to communicate and creating relationship with the public or targeted audience.<\/span><\/p>\n<p style=\"text-align: justify\"><strong>Diane Natassia<\/strong> and <strong>Ahmad Seiichi Ramadhan<\/strong> of BINUS Business School, Jakarta, Indonesia, prepared this case from public sources (under supervision of BCC). BBS cases are developed solely as the basis for class discussions. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.<\/p>\n<p>pdf download <a href=\"https:\/\/doi.org\/10.1142\/S021892751950010X\">https:\/\/doi.org\/10.1142\/S021892751950010X<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asian Case Research JournalVol. 23, No. 02, pp. 273-287 (2019) Van Gogh Museum: A Digitally Engaging Museum Abstract Van Gogh Museum (VGM) wants to reach out to as many visitors and non-visitors as possible, enriching and inspiring people through their collection and knowledge on the famous painter, Vincent van Gogh. One of their strategies is [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,86],"tags":[],"class_list":["post-2428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-management","category-journal"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/2428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/comments?post=2428"}],"version-history":[{"count":2,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/2428\/revisions"}],"predecessor-version":[{"id":2431,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/2428\/revisions\/2431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/media\/2429"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/media?parent=2428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/categories?post=2428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/tags?post=2428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}