{"id":1150,"date":"2018-09-17T10:00:50","date_gmt":"2018-09-17T03:00:50","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/international-business\/?p=1150"},"modified":"2020-06-05T15:04:08","modified_gmt":"2020-06-05T08:04:08","slug":"imha-2018-conference-mr-sukma-putra","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/international-business\/2018\/09\/imha-2018-conference-mr-sukma-putra\/","title":{"rendered":"IMHA 2018 CONFERENCE: Mr. Sukma Putra"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1078\" src=\"http:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-640x285.jpg\" alt=\"\" width=\"444\" height=\"198\" srcset=\"https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-640x285.jpg 640w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-720x323.jpg 720w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-330x148.jpg 330w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-888x395.jpg 888w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-415x185.jpg 415w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1-747x335.jpg 747w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/07\/banner-imha-2018-1.jpg 960w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/p>\n<p style=\"text-align: justify\">Mr. Sukma Putra,\u00a0from International Business, Binus University International UG program presented his paper <em><strong>\u201cThe Effect of Functional Delight towards Positive Emotion Affect on Impulse Buying<\/strong><\/em> at the 5<sup><span style=\"font-size: small\">th<\/span><\/sup> IMHA Conference at Jakarta, Indonesia on September 04, 2018<\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: medium\">This research investigates the relationship between website quality and consumer online impulse buying. The objective of this research was to analyze the influence of Functional Convenience and Representational Delight on Positive Emotional Affect and on Impulse Buying. This research was tested on 388 respondents through an online questionnaire. Respondents are Indonesians that once shopped at discount group sites in Indonesia. This research used SEM-PLS method with the assistance of SmartPLS v3.2.6 software as a calculation tool. The conclusion of this research showed there is positive and significant effect from Functional Convenience and Representational Delight on Impulse Buying, either simultaneously or partially through Positive Emotional Affect.<\/span><\/p>\n<p><span style=\"font-family: Calibri;font-size: medium\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1151\" src=\"http:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/09\/imha1-640x360.jpg\" alt=\"\" width=\"416\" height=\"234\" srcset=\"https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/09\/imha1-640x360.jpg 640w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/09\/imha1.jpg 1200w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1152\" src=\"http:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/09\/imha2-640x480.jpg\" alt=\"\" width=\"415\" height=\"311\" srcset=\"https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/09\/imha2-640x480.jpg 640w, https:\/\/bbs.binus.ac.id\/international-business\/wp-content\/uploads\/sites\/3\/2018\/09\/imha2.jpg 1200w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr. Sukma Putra,\u00a0from International Business, Binus University International UG program presented his paper \u201cThe Effect of Functional Delight towards Positive Emotion Affect on Impulse Buying at the 5th IMHA Conference at Jakarta, Indonesia on September 04, 2018 This research investigates the relationship between website quality and consumer online impulse buying. The objective of this research [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,86],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-management","category-journal"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/media\/1151"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/international-business\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}