{"id":627,"date":"2019-05-21T15:31:39","date_gmt":"2019-05-21T08:31:39","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/ibm\/?p=627"},"modified":"2019-05-21T15:31:39","modified_gmt":"2019-05-21T08:31:39","slug":"likert-scale","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/ibm\/2019\/05\/likert-scale\/","title":{"rendered":"Likert Scale"},"content":{"rendered":"<p>Definition:<\/p>\n<p>A psychometric response scale primarily used in questionnaires to obtain participant\u2019s<br \/>\npreferences or degree of agreement with a statement or set of statements. Likert scales are a<br \/>\nnon\u2010comparative scaling technique and are unidimensional (only measure a single trait) in<br \/>\nnature. Respondents are asked to indicate their level of agreement with a given statement by<br \/>\nway of an ordinal scale.<\/p>\n<p>Variations:<\/p>\n<p>Most commonly seen as a 5\u2010point scale ranging from \u201cStrongly Disagree\u201d on one end to<br \/>\n\u201cStrongly Agree\u201d on the other with \u201cNeither Agree nor Disagree\u201d in the middle; however, some<br \/>\npractitioners advocate the use of 7 and 9\u2010point scales which add additional granularity.<br \/>\nSometimes a 4\u2010point (or other even\u2010numbered) scale is used to produce an ipsative (forced<br \/>\nchoice) measure where no indifferent option is available. Each level on the scale is assigned a<br \/>\nnumeric value or coding, usually starting at 1 and incremented by one for each level.<\/p>\n<p>Origin:<\/p>\n<p>Named after Dr. Rensis Likert, a sociologist at the University of Michigan, who developed the technique. His original report entitled \u201cA Technique for the Measurement of Attitudes\u201d was<br \/>\npublished in the Archives of Psychology in 1932. His goal was to develop a means of measuring psychological attitudes in a \u201cscientific\u201d way. Specifically, he sought a method that would<br \/>\nproduce attitude measures that could reasonably be interpreted as measurements on a proper metric scale, in the same sense that we consider grams or degrees Celsius true measurement scales (Uebersax, 2006).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: A psychometric response scale primarily used in questionnaires to obtain participant\u2019s preferences or degree of agreement with a statement or set of statements. Likert scales are a non\u2010comparative scaling technique and are unidimensional (only measure a single trait) in nature. Respondents are asked to indicate their level of agreement with a given statement by [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[8],"class_list":["post-627","post","type-post","status-publish","format-standard","hentry","category-article","category-news","tag-ibmbinus-univbinus-binusuniv-bbsbinus"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/comments?post=627"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts\/627\/revisions"}],"predecessor-version":[{"id":628,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts\/627\/revisions\/628"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/media?parent=627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/categories?post=627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/tags?post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}