Sweet Spot Strategy<\/p>\n
Strategic sweet spot is that space in which you are able to satisfy customer needs better, cheaper or differently from your competitors. Strategic sweet spot is \u201cwhere it meets customer\u2019s needs in a way that rivals can\u2019t, given the context in which it competes\u201d (Collis and Rukstad, 2008:7).<\/p>\n
\u201cSweet Spot Analysis isn\u2019t an exact calculation. It mixes art and science to uncover ideal situations that matter to each unique business. It\u2019s not a single point, it\u2019s a range, much like NASA\u2019s Goldilocks program, where in context multiple data points create just the right balance of efficiency and quality. With data on your side, the decisions become easier to make. How sweet it is.\u201d (Mobbs, 2017).<\/p>\n
Discover the topics around which your customers\u2019 needs and your expertise intersect (the sweet spot). This area will define your content\u2019s tone and message when talking directly with customers in your target markets.<\/p>\n
* Which aspects of your product\/s have the most customer appeal?<\/p>\n
* Do you have more than one target market?<\/p>\n
* What problems do you solve for them?<\/p>\n
* What value do you bring to their lives?<\/p>\n
* What makes you unique in the marketplace?<\/p>\n
* Identify customers who actively promote your products and services.<\/p>\n
* Let them tell you why they like you; what values do you share?<\/p>\n
Figure 1. Strategic Sweet Spot<\/p>\n
Sweet spot strategy is that space in which you are able to satisfy customer needs better, cheaper or different from the other competitors. strategic sweet spot is “where it meets customer’s needs in a way that rivals can’t, given the context in which it competes” (Collins and Ruckstad, 2008:7).<\/p>\n
Sweet spot is the meeting point of the three key factors that determine the success of a company to achieve the ultimate goal. Sweet spot is considered to represent all the conditions that the company needs to run with the maximum. Because the sweet spot estimates internal factors, external factors as well as customer needs, so that all components find a match with each other, and business procedures can run properly. There are several segments of the intersection that encourage companies to learn to match, adapt and also know. Each intersection contains a different meaning, depending on which factor is concerned.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sweet Spot Strategy Strategic sweet spot is that space in which you are able to satisfy customer needs better, cheaper or differently from your competitors. Strategic sweet spot is \u201cwhere it meets customer\u2019s needs in a way that rivals can\u2019t, given the context in which it competes\u201d (Collis and Rukstad, 2008:7). \u201cSweet Spot Analysis isn\u2019t […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-article","tag-ibmbinus-univbinus-binusuniv-bbsbinus"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/posts\/428\/revisions\/429"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/ibm\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}