{"id":321,"date":"2017-05-20T15:16:20","date_gmt":"2017-05-20T08:16:20","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/international-marketing\/?p=321"},"modified":"2017-05-20T15:16:20","modified_gmt":"2017-05-20T08:16:20","slug":"imers-juara-2-di-ipb-marketing-competition-2017-with-goers","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/gbm\/2017\/05\/20\/imers-juara-2-di-ipb-marketing-competition-2017-with-goers\/","title":{"rendered":"#imers Juara 2 di IPB Marketing Competition 2017 with Goers"},"content":{"rendered":"

Oleh: Annetta Gunawan, SE, MM (Faculty Member of International Marketing)<\/strong><\/p>\n

\n\"\"<\/a><\/p>\n

Tim Markethinks<\/em> (Fernanda Losaura, Azizah, Michael) yang ketiganya merupakan mahasiswa International Marketing Program of Binus University\u00a0<\/em>berhasil meraih juara 2 pada IPB\u00a0Marketing Competition\u00a0<\/em>2017<\/em>\u00a0with Goers<\/em> pada Jumat, 19 Mei 2017 kemarin.<\/p>\n

Babak final kompetisi ini menghadirkan 10 tim yang berasal dari Universitas Indonesia (2 tim), Universitas Gadjah Mada (2 tim), Universitas Padjajaran (1 tim), Institut Pertanian Bogor (2 tim), Bina Nusantara University (2 tim), dan Prasetiya Mulya (1 tim). Kesepuluh tim yang ada menyajikan presentasi atas kasus yang diberikan pada tahap penyisihan, yaitu bagaimana meningkatkan\u00a0user\u00a0<\/em>dan\u00a0penjualan tiket pada\u00a0event ticketing mobile apps ‘Goers’<\/em>. Seluruh finalis memberikan analisis dan ide yang menarik, sehingga persaingan cukup ketat.<\/p>\n

Berdasar pada konsep AISAS (Attention, Interest, Search, Action,<\/em> Desire<\/em>),\u00a0Tim<\/em>\u00a0Markethinks\u00a0<\/em>mengusung\u00a0project\u00a0<\/em>‘Tri E-Movement’\u00a0<\/em>yang terdiri dari\u00a0Establish\u00a0<\/em>melalui\u00a0interactive video campaign<\/em>\u00a0#TerserahBukanJawaban\u00a0<\/em>untuk meningkatkan\u00a0awareness\u00a0<\/em>terhadap\u00a0Goers<\/em>,\u00a0Educate\u00a0<\/em>melalui\u00a0Hangout <\/em>di Kampus bareng\u00a0Goers<\/em> untuk meningkatkan\u00a0product knowledge<\/em>, dan\u00a0Establish\u00a0<\/em>melalui\u00a0partnership with\u00a0<\/em>PRJ untuk meningkatkan adoption level dan penjualan tiket. Dan semua program dikemas dengan\u00a0tagline <\/em>“Log In and Go, The Choice is Yours!<\/em>” dalam rangka men-deliver\u00a0<\/em>positioning Goers\u00a0<\/em>sebagai\u00a0personalized hangout solution\u00a0<\/em>bagi para millennial.<\/p>\n

\"\"<\/a><\/p>\n

Akhirnya, setelah melalui tahap presentasi dan juga\u00a0mysterious challenge<\/em>,\u00a0diperoleh juara 1 dari Universitas Gadjah Mada, juara 2 Tim\u00a0Markethinks\u00a0<\/em>dari Bina Nusantara\u00a0University<\/em>, dan juara 3 dari Prasetiya Mulya. Sedangkan, tim Digivo (Ellyza Rachmawati, Gilna Eka Pujiansyah, Aang Kunaifi) yang juga merupakan mahasiswa\u00a0International Marketing Program of Binus University <\/em>berada di posisi ke-4,<\/p>\n

Congratulation, Markethinks<\/em>, stay humble\u00a0<\/em>and keep on shining<\/em>!<\/p>\n

#ProudIMers #MarketingIsn’tAllAboutSelling<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Oleh: Annetta Gunawan, SE, MM (Faculty Member of International Marketing) Tim Markethinks (Fernanda Losaura, Azizah, Michael) yang ketiganya merupakan mahasiswa International Marketing Program of Binus University\u00a0berhasil meraih juara 2 pada IPB\u00a0Marketing Competition\u00a02017\u00a0with Goers pada Jumat, 19 Mei 2017 kemarin. Babak final kompetisi ini menghadirkan 10 tim yang berasal dari Universitas Indonesia (2 tim), Universitas Gadjah […]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-article","category-news"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":0,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}