{"id":1347,"date":"2023-12-06T21:37:08","date_gmt":"2023-12-06T14:37:08","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/gbm\/?p=1347"},"modified":"2023-12-06T21:57:37","modified_gmt":"2023-12-06T14:57:37","slug":"gbm-x-kalbe-health-consumer-case-competition-for-creative-marketing-plan-2023","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/gbm\/2023\/12\/06\/gbm-x-kalbe-health-consumer-case-competition-for-creative-marketing-plan-2023\/","title":{"rendered":"GBM x KALBE Health Consumer: Case Competition for Creative Marketing Plan 2023"},"content":{"rendered":"<p style=\"text-align: justify\"><span data-contrast=\"auto\">GBM dan Kalbe Health Consumer baru-baru ini mengadakan perlombaan kasus marketing yang di mana para pelajar muda menunjukkan kemahiran mereka dalam dunia <\/span><i><span data-contrast=\"auto\">Digital Marketing<\/span><\/i><span data-contrast=\"auto\">. Inisiatif ini, yang dianjurkan oleh jurusan Global Business Marketing BINA NUSANTARA University serta Kalbe Health Consumer, bertujuan untuk mengilhami dan mengasah bakat-bakat muda di negara dalam bidang pemasaran. Perlombaan ini tidak hanya menarik minat pelajar, tetapi juga memaparkan mereka kepada tantangan dalam industri pemasaran digital.<\/span><b><span data-contrast=\"auto\"> Kompetisi <\/span><\/b><b><i><span data-contrast=\"auto\">Case Marketing<\/span><\/i><\/b><b><span data-contrast=\"auto\"> Tingkat SMA seluruh Indonesia ini memiliki\u00a0 sekitar 139 tim yang terdaftar sebagai peserta. Dari sekian tim yang terdaftar, hanya lima tim yang menjadi finalis.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">K<\/span><span data-contrast=\"auto\">elima kelompok finalis ini telah dipilih melalui proses seleksi yang ketat dan menunjukkan kemampuan yang luar biasa untuk menganalisis studi kasus pemasaran yang kompleks. Pertandingan final yang berlangsung pada tanggal 28 Oktober 2023, di kampus Anggrek BINUS University Jakarta, merupakan acara yang dinantikan dan dihadiri oleh sejumlah dosen, mahasiswa, serta para profesional dalam industri pemasaran. Pertandingan ini tidak hanya tentang kompetisi, tetapi juga tentang memupuk semangat komunitas dan berbagi pengetahuan.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Kelompok Finalis Terbaik<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li><span data-contrast=\"auto\">Kelompok &#8220;AMBIS&#8221; dari SMA Kristen Kalam Kudus Bandung<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kelompok &#8220;HOKAY&#8221; dari SMA Gloria 1 Surabaya<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kelompok &#8220;ALL STARS&#8221; dari SMA Kolese Santo Yusuf Malang<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kelompok &#8220;SCOMDA &#8211; NERD&#8221; dari SMK Telkom Sidoarjo<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kelompok &#8220;FRINTSEA&#8221; dari SMK SKYE Digipreneur<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1348\" src=\"http:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture1-300x238.png\" alt=\"\" width=\"300\" height=\"238\" srcset=\"https:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture1-300x238.png 300w, https:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture1.png 386w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify\"><strong>Pemenang Juara 1\u00a0<\/strong><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Kelompok &#8220;AMBIS&#8221; dari SMA Kristen Kalam Kudus Bandung telah mengukir prestasi cemerlang dengan meraih juara 1 dalam perlombaan ini. Mereka telah menunjukkan pemahaman yang mendalam tentang marketing, strategi kreatif, dan kualitas eksekusi yang luar biasa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1349\" src=\"http:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture2-300x249.png\" alt=\"\" width=\"300\" height=\"249\" srcset=\"https:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture2-300x249.png 300w, https:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture2.png 379w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Pemenang Juara 2<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Prestasi hebat juga ditunjukkan oleh Kelompok &#8220;HOKAY&#8221; dari SMA Gloria 1 Surabaya, yang berjaya meraih juara 2. Mereka menarik perhatian para juri dengan strategi pemasaran yang baik dan ide-ide yang kreatif. Selamat kepada mereka!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1350\" src=\"http:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture3-300x236.png\" alt=\"\" width=\"300\" height=\"236\" srcset=\"https:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture3-300x236.png 300w, https:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2023\/12\/Picture3.png 381w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Pemenang Juara 3<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Kelompok &#8220;ALL STARS&#8221; dari SMA Kolese Santo Yusuf Malang muncul sebagai pemenang juara 3 dengan usaha dan kreatifitas yang memukau. Mereka telah menghasilkan strategi inovatif yang memikat hati para juri.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GBM dan Kalbe Health Consumer baru-baru ini mengadakan perlombaan kasus marketing yang di mana para pelajar muda menunjukkan kemahiran mereka dalam dunia Digital Marketing. Inisiatif ini, yang dianjurkan oleh jurusan Global Business Marketing BINA NUSANTARA University serta Kalbe Health Consumer, bertujuan untuk mengilhami dan mengasah bakat-bakat muda di negara dalam bidang pemasaran. Perlombaan ini tidak [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":1340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":6,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"predecessor-version":[{"id":1357,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/posts\/1347\/revisions\/1357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/media\/1340"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}