{"id":13,"date":"2017-03-07T13:48:38","date_gmt":"2017-03-07T06:48:38","guid":{"rendered":"http:\/\/bbs.binus.ac.id\/international-marketing\/?page_id=13"},"modified":"2025-07-03T16:24:13","modified_gmt":"2025-07-03T09:24:13","slug":"course-structure","status":"publish","type":"page","link":"https:\/\/bbs.binus.ac.id\/gbm\/course-structure\/","title":{"rendered":"Curriculum and Courses"},"content":{"rendered":"<p>The <strong>Global Business Marketing Program<\/strong> at Binus University is designed to provide students with a comprehensive understanding of modern marketing practices in a global context. The curriculum blends theoretical knowledge with practical applications, focusing on key areas such as global strategic marketing, digital marketing, consumer behavior, marketing data analytics and research, product and brand management, as well as pricing and retailing. Through a dynamic course structure, students will gain critical skills in data-driven decision-making, cross-cultural communication, and global business development, preparing them to navigate complex international markets and lead innovative marketing campaigns. With a combination of core courses, electives, and hands-on projects, the program offers a well-rounded education that aligns with industry demands and future career aspirations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1409\" src=\"http:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2024\/09\/Course-Structure-GBM.png\" alt=\"\" width=\"1343\" height=\"956\" \/><\/p>\n<p>The <strong>marketing process<\/strong> revolves around creating value for customers and building lasting relationships. It begins with understanding marketplace and customer needs through <em>Marketing Management<\/em> and <em>Consumer Behavior<\/em> courses, which teach students how to identify and analyze target markets. Based on that, students will learn how to construct integrated marketing programs through courses such as <em>Product &amp; Brand Strategy, Retailing &amp; Omni Channel, Digital Marketing, and Pricing. <\/em>Finally, the process is sustained by nurturing customer relationships, a key focus of the <em>Sales and<\/em> <em>Customer Relationship Management<\/em> and <em>Marketing Data Analytics and Research<\/em> courses, ensuring long-term loyalty and engagement. Together, these courses equip students to manage the entire value-creation process and build strong, lasting customer connections.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1419 aligncenter\" src=\"http:\/\/bbs.binus.ac.id\/gbm\/wp-content\/uploads\/sites\/18\/2024\/09\/Marketing-Process-and-Relevant-Courses.png\" alt=\"\" width=\"551\" height=\"173\" \/><\/p>\n<p>For further details on courses that must be taken, please visit this page: <a href=\"https:\/\/curriculum.binus.ac.id\/program\/global-business-marketing\/\">https:\/\/curriculum.binus.ac.id\/program\/global-business-marketing\/<\/a><\/p>\n<p>For course distribution please visit this page: <a href=\"https:\/\/curriculum.binus.ac.id\/program\/global-business-marketing\/7\/\">https:\/\/curriculum.binus.ac.id\/program\/global-business-marketing\/7\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Global Business Marketing Program at Binus University is designed to provide students with a comprehensive understanding of modern marketing practices in a global context. The curriculum blends theoretical knowledge with practical applications, focusing on key areas such as global strategic marketing, digital marketing, consumer behavior, marketing data analytics and research, product and brand management, [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":10,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":1475,"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/pages\/13\/revisions\/1475"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/gbm\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}