Dr. Martinus Fieser Sitinjak

Dr. Martinus Fieser Sitinjak

Enrichment Program Coordinator & Faculty

Profile & Qualification

Martin is an academic/researcher/marketing practitioner at Binus Business School Bina Nusantara University, who is currently active in the research and development of marketing strategies in the B2B and B2C industries. He took and earned a bachelor’s degree in marketing at the University of Surabaya (Ubaya). After 5 years of experience in the marketing field, he took a Master in Management with a concentration in Strategic Marketing at Airlangga University (Unair). In his professional journey in industry, in 2011, he decided to focus on the education industry and joined Bina Nusantara University. Finally, he got the opportunity to continue advancing his studies and got his Doctoral degree in 2023. He proposed a concept and a model, namely “Experience product.”

As a practitioner, he has experience in the B2B industry in the field of industrial-scale Laboratory Equipment marketing serving several clients such as Pertamina, PT. Chandra Asih Petrochemical, PT. Pratama Abadi Indonesia (Nike Indonesia Production), PT. Charoen Pokphand Indonesia, Garuda Food, PT Mitsubishi Chemical Indonesia (MCCI), and TOTO Indonesia. He also has experience as a practitioner in the B2C industry for the FMCG category and partners with Carrefour (Transmart), PT. Hero Supermarket (Giant), PT. Matahari Putra Prima (Hypermarket), PT. Supra Boga Lestari (Ranch Market), PT. Eternal Success Supermarkets (FoodHall). PT. Grand Lucky Superstore, PT Catur Sentosa Adiprana (Mitra10), PT. Caturkarda Building Depo, and PT Jingga Unggul Lohjinawi (PaperClip). He is also active in providing business and marketing training to various companies and SMEs/MSMEs.

Research & Publication

International Journal & Proceeding: 

2020 – A Sofia, CH Pangaribuan, MF Sitinjak – Factors of coffee shop revisit intention and word-of-mouth mediated by customer satisfaction. Manajemen dan Bisnis – journalmabis.org

2019 – MF Sitinjak, CH Pangaribuan, N Tafriza – Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting?. Binus Business Review, 2019 – journal.binus.ac.id

2019 – CH pangaribuan, A.Ravenia, MF.Sitinjak. Beauty Influencer’s User-Generated Content On Instagram: Indonesian Millennials Context. International Journal Of Scientific & Technology Research Volume 8, Issue 09, September 2019 ISSN 2277-8616

2018 – MF. Sitinjak, K. Pramawijaya, A.Gunawan. ICanStudioLive use of Blue Ocean Marketing Strategy for Value Differentiation. Pertanika J. Soc. Sci. & Hum. 26 (T): 203 – 214 (2018)

2018 – CH Pangaribuan, EI.Anggraini, MF. Sitinjak. Exploring The Five-Factor Personality Traits On The Usefulness And Easiness Perceptions Of Using Instagram’s Paid Promotion. Vol 6 No 2 (2018): Journal Of Business And Entrepreneurship (November 2018 Edition)

2022 – MF. Sitinjak, A.Omar, Y.Maulana. The Role of Vlog Content and Vlog Enjoyment On Developing Marketable Travel E-Commerce to Millennial Audiences. 2022 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS). DOI: 10.1109/ICIMCIS56303.2022.10017471. IEEE Xplore Publisher.

2020 – MF.Sitinjak, H.Triagung, H.Sarjono. Implementing of Customer-driven Approach to Develop A Web-based e-CRM in Rural Tourism. 2020 International Conference on Information Management and Technology (ICIMTech). DOI: 10.1109/ICIMTech50083.2020.9211292 IEEE Xplore Publisher.

2019 – B.Setiono, CH.Pangaribuan, RA.Osok, MF.Sitinjak. A Relational Perspective On Turnover: Examining Affective, Continuance, And Normative Predictors. Manajemen Dan Bisnis. Vol 18, No 2 (2019). ISSN:1412-3789.

2021 – Sitinjak, M.F., Arief, M., Kuncoro, E.A., Hamsal, M., Temmy. The impact of COVID-19 on millennial perceptions of experience quality and flow of experience and its influence on behavior intention to revisit a nature and rural destination (Case on Jakarta, Indonesia). IOP Conference Series: Earth and Environmental Sciencethis link is disabled, 2021, 704(1), 012030

2020 – Sitinjak, M.F., Triagung, H., Sarjono, H., Putra, O.B.W., Ariani, V. Implementing of Customer-driven Approach to Develop A Web-based e-CRM in Rural Tourism. Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020, 2020, pp. 654–659, 9211292 

2018 – Yopy, M., Sitinjak, M.F. Developing performance excellence guidance for rural tourism (case study: Wangun lestari village, Bandung, West Java, Indonesia). IOP Conference Series: Earth and Environmental Sciencethis link is disabled, 2018, 126(1), 012064

2016 – Gunawan, A., Diana, B., Muchardie, B.G., Sitinjak, M.F. The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko.  International Journal of Economics and Managementthis link is disabled, 2016, 10(SpecialIssue1), pp. 19–31 

Professional Engagement

SinarMas Land, Tangerang, As a Education trainner facilitator.
PLN UPT (PLN Training and Education Center). As a Education trainner facilitator

Reward & Grants