{"id":5500,"date":"2026-09-16T16:00:56","date_gmt":"2026-09-16T09:00:56","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/drm\/?p=5500"},"modified":"2026-09-16T16:07:04","modified_gmt":"2026-09-16T09:07:04","slug":"international-community-service-from-local-wisdom-to-global-market","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/drm\/2026\/09\/international-community-service-from-local-wisdom-to-global-market\/","title":{"rendered":"INTERNATIONAL COMMUNITY SERVICE: FROM LOCAL WISDOM TO GLOBAL MARKET"},"content":{"rendered":"<p style=\"text-align: justify\">Every local product has a story. Behind the crispy and flavorful Kerepek Fazz lies the journey of a family business that began in 1983 and has continued to grow into one of the leading chip producers in Banting, Selangor, Malaysia. However, the journey toward reaching a broader market brings new challenges. Competition is becoming increasingly intense, consumers are increasingly drawn to products with a strong identity, while digital marketing and the need for more appealing packaging have become increasingly important.<\/p>\n<p style=\"text-align: justify\">This story became the starting point for an international community service initiative entitled <em>\u201cFrom Local Wisdom to Global Market: Marketing Strategies for Community-Based Local Products,\u201d<\/em> held on Friday, September 11, 2026. The DRM BINUS University team, together with the School of Business &amp; Economics, Universiti Putra Malaysia, and the Faculty of Economics and Business, Universitas Brawijaya, visited Kerepek Fazz to learn directly from the business&#8217;s journey while sharing perspectives and insights.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5502\" src=\"http:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-640x360.jpg\" alt=\"\" width=\"1239\" height=\"697\" srcset=\"https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-640x360.jpg 640w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-1200x675.jpg 1200w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-1536x864.jpg 1536w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-2048x1152.jpg 2048w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-480x270.jpg 480w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-768x432.jpg 768w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-1024x576.jpg 1024w, https:\/\/bbs.binus.ac.id\/drm\/wp-content\/uploads\/sites\/12\/2026\/09\/pkm-scaled.jpg 1920w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\" \/><\/p>\n<p style=\"text-align: justify\">The activity began with a visit to the production facility, providing the team with an opportunity to observe firsthand how local products are made. The visit then continued with a business consultation session with Mr. Fazzly Mahmudin, the representative of Kerepek Fazz, who shared the story of Kerepek Fazz&#8217;s development, the challenges faced by the business, as well as its aspirations to expand into broader markets through supermarkets and souvenir centers.<\/p>\n<p style=\"text-align: justify\">The discussion then evolved into an exchange of ideas on branding, packaging design, and digital marketing strategies. From one local business emerged a broader conversation about global opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every local product has a story. Behind the crispy and flavorful Kerepek Fazz lies the journey of a family business that began in 1983 and has continued to grow into one of the leading chip producers in Banting, Selangor, Malaysia. However, the journey toward reaching a broader market brings new challenges. Competition is becoming increasingly [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":5504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[609,7],"tags":[],"class_list":["post-5500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-bbs-binus-ac-id-drm-community-service","category-news"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/posts\/5500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/comments?post=5500"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/posts\/5500\/revisions"}],"predecessor-version":[{"id":5503,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/posts\/5500\/revisions\/5503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/media\/5504"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/media?parent=5500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/categories?post=5500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/drm\/wp-json\/wp\/v2\/tags?post=5500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}