{"id":637,"date":"2026-05-21T02:05:22","date_gmt":"2026-05-21T02:05:22","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/db\/?p=637"},"modified":"2026-05-21T02:05:22","modified_gmt":"2026-05-21T02:05:22","slug":"from-business-strategy-to-first-revenue-lessons-from-our-guest-lecture-with-tan-wijaya","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/db\/2026\/05\/21\/from-business-strategy-to-first-revenue-lessons-from-our-guest-lecture-with-tan-wijaya\/","title":{"rendered":"From Business Strategy to First Revenue: Lessons from Our Guest Lecture with Tan Wijaya"},"content":{"rendered":"

Our recent guest lecture session with Tan Wijaya<\/span><\/span> was more than just a discussion about technology or startups. It became a practical and eye opening session about how digital business actually works in the real world, especially when the goal is not only to build ideas, but to turn those ideas into sustainable revenue.<\/p>\n

Mr. Tan Wijaya brought a rare combination of experiences into the classroom. His background spans corporate leadership, entrepreneurship, investment, manufacturing, and property businesses. From serving as Former President Director of IBM Indonesia and APAC Executive Leader at IBM, to becoming an investor and owner across multiple industries, he shared insights that were grounded in real business practice rather than theory alone.<\/p>\n

One of the strongest messages from the session was that digital business is not simply about having an application, website, or social media presence. Instead, digital business is about integrating technology into the way companies create value, serve customers, optimize operations, and generate revenue. The lecture highlighted how technologies such as AI, analytics, cloud computing, and automation are changing the structure of modern business itself.<\/p>\n

The discussion then moved into startups and entrepreneurship. Mr. Tan explained that startups are often associated with innovation, scalability, uncertainty, and rapid experimentation. However, he emphasized that many young entrepreneurs focus too much on the \u201cstartup image\u201d while forgetting the most important thing: building a business model that can actually survive and make money.<\/p>\n

A particularly memorable part of the session was the discussion about the Cash Flow Quadrant. Using the framework popularized by Robert Kiyosaki, students were encouraged to think beyond traditional employment and understand the difference between earning income through personal effort and building systems that generate scalable or recurring income. The lecture challenged students to think about how digital technology enables businesses to move from linear income models into more leveraged business structures.<\/p>\n

Another important insight came from the \u201c4 Levels of IT Implementation.\u201d According to Mr. Tan, many organizations still use technology only at the operational level. However, truly competitive organizations move beyond basic functionality into collaboration, AI driven insights, and eventually using technology as a direct revenue generator and profit driver.<\/p>\n

The lecture also explored different approaches to business value creation. Students were introduced to three major concepts:<\/p>\n