Case Document

BANK NEGARA INDONESIA SYARIAH: HASANAH CARD

This case study was explore about the concept of Hasanah Credit Card (HC) of BNI Syariah (BNIS HC). As a new product from Sharia Business Unit, BNIS HC should find the way to compete with other syariah product in Indonesian market as well compete with conventional card rivals. Afterwards BNIS HC also have to capture the consumer trend yet fundamental approach towards a complete framework to apply in daily business activity. BNIS HC main task is to understand and win the competition by choosing it’s own segments or comunitty. Yet competition for profits goes beyond established credit card rivals to include four other competitive forces as well: customers, suppliers, potential entrants, and substitute products.

Main goals of this case was to get audience have a  view of the main challenges that BNIS was facing improve the credit card market  with competitive offering.

Author

Aggi Nauval, SE., MM

Aggi Nauval, SE., MM

VIRTUAL BANKING CHANNEL IN CONSUMER BANKING THROUGH “BNI TAPLUS”

In some period, BNI became the largest bank in Indonesia. However, with the rapid development and extroverted economic situation in Indonesia, BNI was finally surpassed by other banks and forced it into entering a heavy competition. The competition primarily came from banks and foreign bank merger activities, in terms of the market share of Third-Party Funds (TPF).

Of course, BNI was not to be defeated by its competitors. In fact, there was always a desire to seize back the crown as the largest bank in Indonesia. Therefore, BNI had its Division of Funding and Consumer Services enhanced its performance by improving the distribution channels such as BNI electronic distribution through ATM, Phone Banking, Mobile Banking, and Internet Banking.

Author

Gabriel Chanfarry Hadylaw Sp. M.M.

Gabriel Chanfarry Hadylaw Sp. M.M.

RAJA BASO TAHU SABOGA: PAST, PRESENT, AND FUTURE

BMI, Business Monitor International, (2012) food and drink industry report at second quarter 2012 noted that the Indonesian consumer remains in a good shape. It also supported by the demand and positive of strong consumer confidence. The headline industry data in Q2 showed food consumption growth already increase 7% and CAGR forecast to 2016 = +7.7%. It proves a positive growth into the fast food business platform where Raja Baso Tahu SABOGA is among of the industry key players. However, a risk of another global financial crisis could play out over the coming quarters that given by problems facing the developed world and unsuitable nature of China’s growth boom. Should this happen an Indonesian consumer growth will inevitably suffer a hit.

Raja Baso Tahu SABOGA Management that has successfully well formed the business model and executing an accurate business strategy to respond a dynamic forces that affecting growth and change in the business’ mission and vision in its business platform from year to year since they established in 1986, again, they need to be prepared more to do extra business exercises to answer a gloomy thought that tailing both Mr. Benny Sunjaya and Mrs. Suswati Purwita, the founder of Raja Baso Tahu SABOGA.  How Raja Baso Tahu SABOGA may keep up over the years? Will Raja Baso Tahu SABOGA still become the leading products among the players?

Author

Dr. Gerald Ariff

Dr. Gerald Ariff

BANK SYARIAH MANDIRI: GOLD PAWN PROGRAM

This case study explores about Gold Pawn in Bank Syariah Mandiri, Indonesia. Gold pawn is a gold-based collateral financing services as an alternative to earn cash directly. However, the Central Bank of Indonesia (Bank Indonesia) considered gold pawning practices are inconsistent with the original concept and became instrument of vehicle of speculation. The central bank then issued Regulation letter to eight Islamic banks and Islamic business units in order to reorganize their services. The objective of this case is to give the audience a view of main challenges in BSM to improve the system of standard operating procedures based of Regulation Letter from Bank Indonesia.

Author

Aggi Nauval, SE., MM

Aggi Nauval, SE., MM

KAWASAKI NINJA 250R: HEADING TO SUCCESS THROUGH PRODUCT STRATEGY, BLUE OCEAN AND BRAND LEVERAGING

The case describes about the success of the launching Kawasaki Ninja 250R. It’s a power sports motorcycle. Since its first generation, the Kawasaki Ninja had been known to satisfy the passion for a power sports motorcycle, and the launch of the Ninja 250R was to reaffirm that symbol. With developed technology, it was proof of PT. KMI’s consistency in producing quality products.

There are several things that can be learned from cases of Kawasaki Ninja 250. First, this case illustrates how the Kawasaki Ninja been able to capture market opportunities in motor sport. In this market niche has been no single manufacturer who issued the motor sport with a relatively affordable price. Second, Kawasaki managed to exceed even the products that fit market expectations. Consequently on the third point, Kawasaki successfully applied the blue ocean strategy by releasing a product that resulted in competition becomes irrelevant. From this success, the mother brand benefited as leverage by the Kawasaki Ninja 250.

Author

Robert AB, SE., MM

Robert AB, SE., MM

XL AXIATA: OVERTURNING INDONESIA’S TELCO INDUSTRY

When Hasnul Suhaimi became CEO of XL Axiata in September 2006, he initiated dramatic changes to raise the company’s rank and revenue. After over a decade of XL always ranking third in Indonesia’s cellular provider industry and a market share of less than 15 percent, Suhaimi’s strategy not only influenced the telecom industry to the benefit of consumers all over Indonesia, he also moved XL Axiata to second place and increased its market share to more than 20 percent.

To achieve this, Suhaimi had to change the business strategy from high-price, low-volume to low-price, high-volume. To execute the strategy, he had to change the company culture, as well as its people management practices. The results affected the nation’s telecommunication industry: prices plummeted, competition increased, and consumer spending increased.

The challenge in this case study is to define a strategy in order to sustain in a static market where competition used similar strategies on the same targets.

 

Author

Firdaus A. Alamsjah, Ph.D.

Firdaus A. Alamsjah, Ph.D.

TURNAROUND RECAPITAL’S WAY CASE STUDY OF PT AETRA AIR JAKARTA

Recapital acquired PT Thames PAM Jaya (TPJ), in year 2007, when the performance of the company experienced a downturn for three consecutive years (2005-2007). Besides, for about 9 years operating in Indonesia, PTJ never reached the target set by Government. However, after Recapital acquired 95% shares, the company experienced a turnaround, where the company’s condition gradually improved and experienced significant growth in over the next 3 years (2008-2010). Recapital made changes to the management of the company ranging from changing the name of the company, until the renewal in human resources, culture, and organizations in it.

Recapital already had a good reputation and well-known expert in revamping companies that were in bad financial conditions. From 2002 to 2008, there were at least 6 companies being acquired and successfully improved by Recapital. This was a strong indicator that explained PT Aetra’s significant growth after the acquisition.

This case study describes the success story of Recapital’s turnaround strategy in PT Aetra, what kind of turnaround strategy they used, how the turnaround strategy could be accepted, and what made this strategy successful.

Author

Gabriel Chanfarry Hadylaw Sp. M.M.

Gabriel Chanfarry Hadylaw Sp. M.M.

GROWING TOGETHER IN PARTNERSHIP: THE CASE OF UNILEVER AND THE BLACK SOYBEAN FARMERS IN INDONESIA

“Growing Together in Partnership: the case of Unilever and the Black Soybean in Indonesia” (it will henceforth be referred to as :“BSB”) described  Unilever Indonesia’s initiative as an example of how a company helped fight poverty by forging a mutually beneficial business partnership between the core business activity (producing and marketing its brand) and poor smallholder farmers growing black soybeans as its suppliers, with the help of a University contributing its expertise. The partnership had grown to a three-way synergy between Unilever Indonesia, Gajah Mada University and cooperatives of farmers, with each party contributing its special resources. The university provided agricultural knowledge and expertise, the farmers had the land and Unilever Indonesia provides capital and guaranteed market for the crops. The case examined the challenges and opportunities of such a partnership in the context of income generation for the poor and expanding the supply chain for ULI, which also addressed environment issues and women empowerment in the process. Issues which can be brought up from the BSB case for class discussion would evolve around the step-by-step strategy developed by ULI for the Partnership and the challenges, related to the “Growing Inclusive Market” and CSR concepts.

Author

Dra. Chrysanti Hasibuan - Sedyono, Ec., MIM.

Dra. Chrysanti Hasibuan - Sedyono, Ec., MIM.

PT NYONYA MENEER: SURVIVING THE TRAGEDIES, LEADING TO SELF GOVERNANCE

One day in late October 2000, Charles Saerang sat in his office, reviewing the family conflicts and tragedies in the history of P.T. Nyonya Meneer. He is the third generation of the Meneer family and now fully controls the company. Charles reexamined the old Chinese saying that the first generation builds a company, the second generation expands it, and the third destroys it. He swore to himself that he would not let this happen. He wanted to turn the Nyonya Meneer into a world-class traditional medicine company and bring greater pride and welfare to its stakeholders. At this time Charles began with the idea of restructuring the company’s organization to have a structure that can accommodate and maintain a better relationship between the family, shareholders and the management in the future, while at the same time reflect the family’s governance.

Author

Dr. Stephanus Remond Waworuntu, MBA.

Dr. Stephanus Remond Waworuntu, MBA.

SPREAD THE WINGS, CHALLENGE THE GIANT : BLITZMEGAPLEX VS 21 CINEPLEX

Drizzling rain at that morning had not subsided since last night when Mrs. Wendy Soeweno, director of marketing Blitzmegaplex drove her car into the office parking lot. She walked to her desk and prepared meetings with the marketing team of Blitzmegaplex. That day, two days before the meeting with the board of commissioners and board of directors, in the meeting room located at Jalan Patra Kuningan VII No.14 Jakarta Selatan, Blitzmegaplex marketing team led by Mrs Wendy Soeweno has prepared the data, both internal and external company to determine their future strategy.

Meetings were accompanied by faint sound of rain that lasted a serious but relaxed. The marketing team Blitzmegaplex expressed their own opinions, debate and argue, what company should to do after reporting 21 Cineplex to KPPU on June 5, 2009? Whether the decision was the right action in the face of the major competitors Blitzmegaplex? What was about the rest of their strategy in dealing with counter-attack of 21 Cineplex? No less important was the other competitors either directly or indirectly, which also would influenced the existence Blitzmegaplex in the cinema industry in Indonesia.

Author

Robert AB, SE., MM

Robert AB, SE., MM

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