SPREAD THE WINGS, CHALLENGE THE GIANT : BLITZMEGAPLEX VS 21 CINEPLEX

Drizzling rain at that morning had not subsided since last night when Mrs. Wendy Soeweno, director of marketing Blitzmegaplex drove her car into the office parking lot. She walked to her desk and prepared meetings with the marketing team of Blitzmegaplex. That day, two days before the meeting with the board of commissioners and board of directors, in the meeting room located at Jalan Patra Kuningan VII No.14 Jakarta Selatan, Blitzmegaplex marketing team led by Mrs Wendy Soeweno has prepared the data, both internal and external company to determine their future strategy.

Meetings were accompanied by faint sound of rain that lasted a serious but relaxed. The marketing team Blitzmegaplex expressed their own opinions, debate and argue, what company should to do after reporting 21 Cineplex to KPPU on June 5, 2009? Whether the decision was the right action in the face of the major competitors Blitzmegaplex? What was about the rest of their strategy in dealing with counter-attack of 21 Cineplex? No less important was the other competitors either directly or indirectly, which also would influenced the existence Blitzmegaplex in the cinema industry in Indonesia.