BLUE BIRD GROUP: A RELIABLE TRANSPORTATION PARTNER

The timeline of this case began in June of 2003, while Ms. Noni Sri Ayati Purnomo, Vice President of Business Development at the Blue Bird Group, was preparing her presentation for the company’s President Director. She had to make decision to improve the business process to comply with ANDAL – “aman, nyaman, mudah, and personalized” – translated to “safe, comfortable, accessible, and personalized”). Ended in 2004, the company developed and implemented the ERP system with several challenges, such as in maintenance process, inventory process, and also human resources.