Yunita Wijaya Handranata was born in Jakarta, in 1982. She earned her B.Eng degree in Electrical and Computer Systems Engineering from Monash University, Melbourne, Australia, in 2004, and the M.M. degree in Financial Management from Pelita Harapan University, Jakarta, Indonesia, in 2008. Currently, she is pursuing her Doctoral degree in Research Management from Bina Nusantara University, Jakarta, Indonesia. She works at the University of Bina Nusantara as a faculty member since 2008 with experience in the area of teaching, research, curriculum, and content planning (Subject Content Coordinator). She is an active raesearcher with several Scopus indexed research publications. Her domain of research and interests are in Finance, Marketing (e-commerce, consumer behavior), and Entrepreneurship.
The Impact of Social Media Ambidexterity on Innovative Work Behaviors among White Collar Zoomers: Knowledge Sharing as a Mediator
E3S Web of Conferences, 2023, 426, 02007 (2023)
https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02007.pdf
Out-of-Group or In-Group E-WOM Affects Consumer Purchasing Decision?
E3S Web of Conferences, 2023, 426, 02117 (2023)
https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02117.pdf
A Groundwork on Sustainability Leadership with The Rasch Model Approach and Structural Equation Modelling Analysis: Indonesian Employees View
E3S Web of Conferences, 2023, 426, 02015 (2023)
https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02015.pdf
Financial Literacy, Hassle Factor, and Stock Market Participation: Empirical Evidence from Indonesia Stock Exchange
WSEAS Transactions on Business and Economics, 2023, 20, pp. 730–739 (2023)
https://www.researchgate.net/publication/369460835_Financial_Literacy_Hassle_Factor_and_Stock_Market_Participation_Empirical_Evidence_from_Indonesia_Stock_Exchange
Does stock influencer on social media and financial well-being affect the stock market participation of the young generations during the Covid-19 pandemic?
Global Business and Finance Review, 2022, 27(5), pp. 115–128 (2022)
https://www.proquest.com/openview/66aecad0fefd7a4a759431e40b35caa4/1?pq-origsite=gscholar&cbl=5460956
The effect of service quality and customer satisfaction toward customer loyalty in service industry
Uncertain Supply Chain Management, 2021, 9(3), pp. 631–636 (2021)
https://growingscience.com/beta/uscm/4914-the-effect-of-service-quality-and-customer-satisfaction-toward-customer-loyalty-in-service-industry.html
Factors that influence actual buying behavior of organic food products in Indonesia
International Journal of Engineering and Advanced Technology, 2019, 9(1), pp. 1931–1938 (2019)
https://www.ijeat.org/wp-content/uploads/papers/v9i1/A1070109119.pdf
Brand image analysis of online shopping sites in Indonesia: A case study in Bina nusantara university
Pertanika Journal of Social Sciences and HumanitiesThis link is disabled., 2018, 26(T), pp. 165–172 (2018)
https://www.researchgate.net/publication/332715149_Brand_image_analysis_of_online_shopping_sites_in_Indonesia_A_case_study_in_Bina_nusantara_university
Dr. Yunita Wijaya Handranata is actively engaged in various academic and industry-related activities that reflect her commitment to advancing business and management education. Her professional engagements include:
1. Head of Business Creation Program at BINUS University, leading curriculum development and student innovation projects (2022–Present)
2. Business & Financial Educator, frequently invited as speaker in entrepreneurship and financial literacy programs for high school students and young professionals across Indonesia
3. Commissioner at multiple family-owned businesses (2005–2017), with oversight in strategic direction and governance
4. Guest Speaker & Trainer in topics such as Business Model Canvas, Financial Management, Social Media Marketing, and Entrepreneurship for SMEs, UMKM, and parishes
5. Academic Supervisor for numerous undergraduate theses focused on business development, consumer behavior, digital marketing, and brand strategy
6. Contributor to Community Development through programs aimed at empowering youth, women entrepreneurs, and MSMEs (UMKM) with practical business tools and financial awareness
7. Participant and Facilitator in national and institutional forums, workshops, and academic research collaborations, including ICOBAR, Academic Research Forum, and BINUS internal capacity-building programs
Rewards & Grant
Certified Enterprise Risk Analyst (CERA)
Professional Certification
Recognition of expertise in enterprise risk management and decision-making under uncertainty.