Dr. Agustinus Dedy Handrimurtjahjo is a seasoned academic and practitioner in the field of innovation and entrepreneurship with over two decades of experience in higher education and the business sector. He earned his Bachelor’s degree in Management from Atma Jaya Yogyakarta University, a Master’s degree in Strategic Management from the Asian Institute of Management in the Philippines, and his Doctoral degree in Management from BINUS University.
He has served in various academic leadership roles, including as Head of the Business Creation Program at BINUS University and as Dean of the Faculty of Social and Human Sciences at Bunda Mulia University. His teaching and research focus on business model innovation, strategic entrepreneurship, and entrepreneurial leadership. Dr. Dedy is also certified as a CPC (Certified Professional Coach), emphasizing his commitment to nurturing entrepreneurial talents among students and MSMEs.
Peer-Reviewed Academic/Professional Meeting Proceedings
Unlocking The Path to Purchase: Unraveling The Impact of Perceived Risk, Quality, and Price on Online Fashion Shopping Intentions
The 3rd International Conference on Organizational Performance Excellence (iCOPE) (2023)
Investigating The Revolutionary Role of Tiktok Live Streaming in Enhancing Ready-to-Eat Food Marketing in Indonesia
The 3rd International Conference on Organizational Performance Excellence (iCOPE) (2023)
Examining the Relationship Between Electronic Word of Mouth, Consumer Ethnocentrism, Brand Equity Towards Children’s Local Fashion
Proceedings of the 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management (2022)
Examining the Relationship Between Social Media Influencer Impact on Purchase Intention Towards Fashion Industry
Proceedings of the 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management (2022)
Dr. Agustinus Dedy Handrimurtjahjo is actively involved in a wide range of academic, industry, and community-based initiatives, demonstrating his strong commitment to entrepreneurship education, innovation, and strategic leadership:
1. Certified Professional Coach (CPC), mentoring students, entrepreneurs, and academic peers in business development, leadership, and personal growth.
2. Public Speaker & Instructor, frequently invited to deliver sessions on topics such as:
Business Model Innovation in the Digital Era (Indonesian Young Entrepreneurs Association, 2022)
Creative & Innovative Entrepreneurship (Darma Yudha High School, 2022)
Design Thinking and Business Plan Development for MSMEs and high school students across Indonesia.
3. Coach and Advisor for MSMEs (UMKM), focusing on capacity building, business strategy formulation, and value creation through innovation in local enterprises.
4. Jury Member, Capstone Project Program Microcredential Game Developer – National events in collaboration with Hotel Grand Zuri and Soll Marina, Tangerang (2023).
5. Trainer and Workshop Facilitator in national training programs on entrepreneurship, marketing strategy, and design thinking for community empowerment and educational outreach.
6. Participant and Contributor in institutional and international academic events focused on:
Strategic leadership, AI and ethics, Innovation in the metaverse, Multivariate analysis and qualitative research (MaxQDA)
7. Active Member, Indonesian Management Association (AMA) since 2018, promoting professional standards and collaboration in management education.