Dr. Arfendo Propheto is a dedicated academic and researcher specializing in marketing and entrepreneurship. He holds a Bachelor’s degree in English Literature from Universitas Padjadjaran, a Master’s degree in Marketing Management from STIE Kusuma Negara, and a Doctorate in Marketing Management from Universitas Padjadjaran.
Joining BINUS University in 2020, Dr. Arfendo brings a multidisciplinary approach to teaching and research by integrating strategic communication, digital marketing trends, and entrepreneurial thinking. His academic contributions are reflected in publications across internationally indexed journals (including Q1 Scopus journals), with research interests focusing on leadership in marketing, customer behavior, digital transformation, and corporate governance.
Meliza, J., Ariesa, Y., Pasigai, M. A., Noviantoro, R., & Propheto, A. (2023). Does Corporate Governance Matter to Firm Value Maximization? A Case Study in the Pharmaceutical Industry. Journal of Pharmaceutical Negative Results, 1045-1049.
Romi, M. V., Alsubki, N., Almadhi, H. M., & Propheto, A. (2022). The Linkage Between Leadership Styles, Employee Loyalty, and Turnover Intention in Healthcare Industry. Frontiers in Psychology, 13, 890366. (2022)
Hansopaheluwakan, S., Wathan, I., Propheto, A., & Said, A. (2021, October). Understanding Customers In Using Electronic Wallet Through Trust And Technology Acceptance Model (TAM). In 2021 3rd International Conference on Cybernetics and Intelligent System (ICORIS) (pp. 1-7). IEEE.
Propheto, A., Kartini, D., Sucherly, S., & Oesman, Y. (2020). Marketing performance as implication of brand image mediated by trust. Management Science Letters, 10(4), 741-746.
Tampubolon, N., & Propheto, A. (2018). Employee satisfaction building through transformational leadership and organizational culture. International Journal of Engineering & Technology, 7(3.21), 31-37.
Dr. Arfendo Propheto is actively engaged in academic and professional activities that support the advancement of marketing knowledge and entrepreneurial practice. His engagements include:
1. Research Collaborator in interdisciplinary studies focusing on marketing performance, leadership, digital transformation, and customer behavior, with publications in Scopus-indexed journals.
2. Lecturer and Academic Advisor at BINUS Business School, guiding students in topics related to digital marketing, brand management, and entrepreneurship.
3. Former Research Coordinator, STIE Kusuma Negara, responsible for managing academic research initiatives and fostering a research-driven academic culture.
4. Frequent Contributor to Academic Conferences, including IEEE ICORIS and other international forums, where he shares empirical findings in areas such as technology adoption and e-wallet usage.
5. Thesis Supervisor and Examiner for undergraduate and postgraduate research in marketing, with an emphasis on applying theoretical models to solve practical business challenges.
6. Active Participant in Academic Networks and Industry Collaboration, committed to linking higher education with real-world business applications in Indonesia’s digital economy.