{"id":1252,"date":"2025-11-13T11:22:53","date_gmt":"2025-11-13T04:22:53","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/bmm\/?p=1252"},"modified":"2025-12-08T14:43:42","modified_gmt":"2025-12-08T07:43:42","slug":"guest-lecture-session-by-president-director-of-pg-indonesia-brand-equity-measurement","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/bmm\/2025\/11\/guest-lecture-session-by-president-director-of-pg-indonesia-brand-equity-measurement\/","title":{"rendered":"Guest Lecture Session by President Director of P&amp;G Indonesia: \u201cBrand Equity Measurement\u201d"},"content":{"rendered":"<p style=\"text-align: justify\">The International Undergraduate Program of BINUS Business School successfully held a <strong>Guest Lecture Session<\/strong> featuring <strong>Mr. Saranathan Ramaswamy<\/strong>, <strong>President Director\u00a0<\/strong><strong>of P&amp;G Indonesia<\/strong>, on <strong>November 12, 2025, at 8:30 AM (WIB)<\/strong> at <strong>Room 310, JWC Campus<\/strong>.<br \/>\nThe event aimed to deepen students\u2019 understanding of <strong>Brand Equity Measurement<\/strong>, a key concept in strategic marketing and brand management.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1255 aligncenter\" src=\"http:\/\/bbs.binus.ac.id\/bmm\/wp-content\/uploads\/sites\/4\/2025\/11\/3.png\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p style=\"text-align: justify\">The session was part of BINUS Business School\u2019s continuous effort to connect students with industry leaders and bridge academic knowledge with real-world business practices.<\/p>\n<p style=\"text-align: justify\">During the lecture, Mr. Ramaswamy shared valuable insights into how global companies like P&amp;G evaluate and strengthen brand equity in a dynamic market environment. He discussed the role of consumer perception, trust, and innovation in shaping brand value, emphasizing how strong brand equity drives long-term growth and competitive advantage.<\/p>\n<p style=\"text-align: justify\">Students actively engaged throughout the session, asking questions and discussing practical strategies to measure and enhance brand performance in various industries. The discussion also highlighted how data-driven decision-making and consistent brand communication contribute to sustainable business success.<\/p>\n<p style=\"text-align: justify\">This guest lecture reflects <strong>BINUS Business School\u2019s commitment<\/strong> to fostering globally competitive graduates equipped with both theoretical understanding and practical insights from leading industry professionals.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1253 aligncenter\" src=\"http:\/\/bbs.binus.ac.id\/bmm\/wp-content\/uploads\/sites\/4\/2025\/11\/1.png\" alt=\"\" width=\"639\" height=\"360\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1256 aligncenter\" src=\"http:\/\/bbs.binus.ac.id\/bmm\/wp-content\/uploads\/sites\/4\/2025\/11\/WhatsApp-Image-2025-11-13-at-10.39.38.jpeg\" alt=\"\" width=\"641\" height=\"360\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1254 aligncenter\" src=\"http:\/\/bbs.binus.ac.id\/bmm\/wp-content\/uploads\/sites\/4\/2025\/11\/2.png\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p>Published: Thursday, 13 November 2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The International Undergraduate Program of BINUS Business School successfully held a Guest Lecture Session featuring Mr. Saranathan Ramaswamy, President Director\u00a0of P&amp;G Indonesia, on November 12, 2025, at 8:30 AM (WIB) at Room 310, JWC Campus. The event aimed to deepen students\u2019 understanding of Brand Equity Measurement, a key concept in strategic marketing and brand management. [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":1255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts\/1252\/revisions\/1257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/media\/1255"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}