{"id":1128,"date":"2025-04-17T13:58:02","date_gmt":"2025-04-17T06:58:02","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/bmm\/?p=1128"},"modified":"2025-04-17T14:02:56","modified_gmt":"2025-04-17T07:02:56","slug":"what-kind-of-grocery-shopper-are-you-the-3-types-taking-over-indonesia","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/bmm\/2025\/04\/what-kind-of-grocery-shopper-are-you-the-3-types-taking-over-indonesia\/","title":{"rendered":"What Kind of Grocery Shopper Are You? The 3 Types Taking Over Indonesia"},"content":{"rendered":"<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">By: Annetta Gunawan<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1129\" src=\"http:\/\/bbs.binus.ac.id\/bmm\/wp-content\/uploads\/sites\/4\/2025\/04\/groceryshopping.jpg\" alt=\"\" width=\"1307\" height=\"980\" \/><span style=\"font-weight: 400;font-size: 12pt\">Gone are the days when grocery shopping meant a quick trip to the nearest supermarket. Today, Indonesians are blending online browsing with in-store purchases, creating a whole new way to stock their pantries.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A groundbreaking study reveals that shoppers now fall into <\/span><b>three distinct personality types<\/b><span style=\"font-weight: 400\">\u2014each with unique habits, preferences, and loyalties. Whether you\u2019re a bargain hunter, a retail therapy lover, or a cautious researcher, your shopping style says a lot about you.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">So, which type are you? Let\u2019s find out.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><b>The New Grocery Shopping Game<\/b><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Shopping for groceries isn\u2019t just about <\/span><i><span style=\"font-weight: 400\">where<\/span><\/i><span style=\"font-weight: 400\"> you buy\u2014it\u2019s about <\/span><i><span style=\"font-weight: 400\">how<\/span><\/i><span style=\"font-weight: 400\"> you buy. Thanks to omnichannel retail, Indonesians are mixing digital and physical shopping like never before.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Webrooming?<\/b><span style=\"font-weight: 400\"> That\u2019s researching online but buying in-store.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Showrooming?<\/b><span style=\"font-weight: 400\"> Checking products in person, then ordering online.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">But here\u2019s the kicker: <\/span><b>Not all shoppers behave the same.<\/b><span style=\"font-weight: 400\"> Researchers analyzed real-life shopping behaviors and uncovered <\/span><b>three dominant personalities<\/b><span style=\"font-weight: 400\"> shaping Indonesia\u2019s grocery scene.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-size: 24pt\"><b>Meet the 3 Types of Grocery Shoppers<\/b><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><b>1. The Cautious Researcher (Risk Avoider)<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><b>Motto:<\/b> <i><span style=\"font-weight: 400\">\u201cBetter safe than sorry.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This shopper <\/span><b>hates buyer\u2019s remorse<\/b><span style=\"font-weight: 400\">. They spend time reading reviews, comparing brands online, and only buying in-store after thorough research.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\ud83d\udd39 <\/span><b>Key Traits:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prefers trusted brands over flashy deals.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Worries about scams or fake products.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Loyal to <\/span><i><span style=\"font-weight: 400\">products<\/span><\/i><span style=\"font-weight: 400\">, not necessarily stores.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\ud83c\udfaf <\/span><b>How to Win Them Over:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide <\/span><b>detailed product info &amp; genuine reviews<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer <\/span><b>click-and-collect options<\/b><span style=\"font-weight: 400\"> (buy online, pick up in-store).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure <\/span><b>consistent quality<\/b><span style=\"font-weight: 400\"> across all channels.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Example:<\/b> <i><span style=\"font-weight: 400\">A mom checking baby food reviews on her phone before buying at the supermarket.<\/span><\/i><\/p>\n<h3 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><b>2. The Experience Seeker (Pleasure Shopper)<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><b>Motto:<\/b> <i><span style=\"font-weight: 400\">\u201cShopping is my happy place.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">For this group, grocery shopping isn\u2019t a chore\u2014it\u2019s <\/span><b>retail therapy<\/b><span style=\"font-weight: 400\">. They love browsing, discovering new products, and enjoying the sensory experience of stores.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\ud83d\udd39 <\/span><b>Key Traits:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enjoys <\/span><b>impulse buys<\/b><span style=\"font-weight: 400\"> (hello, snack aisle!).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spends more time in-store than other shoppers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Loyal to <\/span><b>stores with great vibes &amp; variety<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\ud83c\udfaf <\/span><b>How to Win Them Over:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create <\/span><b>engaging in-store displays &amp; sampling stations<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer <\/span><b>exclusive app promotions<\/b><span style=\"font-weight: 400\"> to lure them in.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make the shopping journey <\/span><b>fun &amp; seamless<\/b><span style=\"font-weight: 400\"> (online to offline).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Example:<\/b> <i><span style=\"font-weight: 400\">A Gen Z shopper scrolling a grocery app for inspiration, then heading to the store for a leisurely browse.<\/span><\/i><\/p>\n<h3 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><b>3. The Speedy Strategist (Efficiency Suitor)<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><b>Motto:<\/b> <i><span style=\"font-weight: 400\">\u201cGet in, get out, save money.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This is the <\/span><b>largest group<\/b><span style=\"font-weight: 400\">\u2014shoppers who want groceries <\/span><b>fast, cheap, and hassle-free<\/b><span style=\"font-weight: 400\">. They optimize every step, from price comparisons to checkout speed.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\ud83d\udd39 <\/span><b>Key Traits:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uses apps to hunt for <\/span><b>discounts &amp; stock availability<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prefers <\/span><b>self-checkout &amp; fast delivery<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Loyal to <\/span><b>brands that save them time &amp; money<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\ud83c\udfaf <\/span><b>How to Win Them Over:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide <\/span><b>real-time inventory updates<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer <\/span><b>same-day delivery or quick pickup<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send <\/span><b>personalized deals<\/b><span style=\"font-weight: 400\"> based on past purchases.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Example:<\/b> <i><span style=\"font-weight: 400\">A busy professional ordering staples online but dashing into the store if a deal is too good to miss.<\/span><\/i><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><b>Why This Matters for Retailers (And You!)<\/b><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This isn\u2019t just a fun personality quiz\u2014it\u2019s a <\/span><b>blueprint for the future of grocery shopping<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><b>Stores &amp; apps must adapt<\/b><span style=\"font-weight: 400\"> to these behaviors or risk losing customers.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Shoppers benefit<\/b><span style=\"font-weight: 400\"> when retailers tailor experiences to their preferences.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><b>The Bottom Line?<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The way we shop is evolving. Whether you\u2019re a <\/span><b>Cautious Researcher<\/b><span style=\"font-weight: 400\">, an <\/span><b>Experience Seeker<\/b><span style=\"font-weight: 400\">, or a <\/span><b>Speedy Strategist<\/b><span style=\"font-weight: 400\">, one thing\u2019s clear: <\/span><b>Omnichannel shopping is here to stay.<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">So next time you\u2019re grabbing groceries\u2014online or offline\u2014ask yourself: <\/span><b>Which type are you?<\/p>\n<p><\/b><\/p>\n<p><span style=\"font-weight: 400\"><strong>Reference<\/strong>:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hybrid Segmentation of Omnichannel Grocery Customers in Cross-Channel Behaviour Context, (Annetta Gunawan, Ujang Sumarwan, Lilik Noor Yuliati, Siti Jahroh, Brian Garda Muchardie), Hong Kong Journal of Social Sciences, No. 60 Autumn\/Winter 2022,<\/span><a href=\"https:\/\/doi.org\/10.55463\/hkjss.issn.1021-3619.60.30\"> <b>https:\/\/doi.org\/10.55463\/hkjss.issn.1021-3619.60.30<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Annetta Gunawan Gone are the days when grocery shopping meant a quick trip to the nearest supermarket. Today, Indonesians are blending online browsing with in-store purchases, creating a whole new way to stock their pantries. A groundbreaking study reveals that shoppers now fall into three distinct personality types\u2014each with unique habits, preferences, and loyalties. [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-1128","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":5,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts\/1128\/revisions"}],"predecessor-version":[{"id":1134,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/posts\/1128\/revisions\/1134"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/media?parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/categories?post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bmm\/wp-json\/wp\/v2\/tags?post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}