Evi Rinawati Simanjuntak

Evi Rinawati Simanjuntak

  • esimanjuntak@binus.edu
  • +62 21 7202222
  • JWC Campus, Jalan Hang Lekir I/No. 6, Jakarta, Indonesia

Profile & Qualification

EDUCATION

  • Doctor in Management, Universitas Indonesia, Jakarta, Indonesia (2014)
  • Masters in Management, Institut Pengembangan Manajemen Indonesia (IPMI), Jakarta Indonesia (2007)
  • Bachelors in Electrical Engineering, Institut Teknologi Bandung (ITB), Bandung, Indonesia (1993)

ACADEMIC APPOINTMENTS AND WORKING EXPERIENCES

  • Subject Content Coordinator, Business Management and Marketing, BINUS Business School, International Undergraduate Program, Jakarta, Indonesia (April 2014 – present)
  • Head of School, School of Marketing, Bina Nusantara University, Binus International, Jakarta, Indonesia(2012 – April 2014)
  • Faculty Member, School of Marketing, Bina Nusantara University, Binus International, Jakarta, Indonesia (2010 – 2012)
  • Associate Faculty Member, Bina Nusantara University, IPMI Business School, Universitas Bakrie, Jakarta, Indonesia (2008 – 2010)
  • Transmission Network Planning, Manager, PT. Siemens Indonesia, Bandung, Jakarta, Indonesia (1993 – 2007)

Key qualifications: Marketing Strategy, Marketing Research, Digital Marketing

Research & Publication

PUBLICATIONS

Simanjuntak, E. R. (2010). Pengaruh gaya hidup terhadap adopsi produk berteknologi tinggi pada konsumen di Indonesia. Journal of Business Strategy and Execution, Vol.2(2), page 179-192.

Simanjuntak, E.R. & Durgani, N. (2012). Consumer’s Personal Reciprocity and Future Purchase Intention: A Study on Short Brand-Model Lifecycle Product. Proceeding of 19th International Business Research Conference, Monash University, Caulfield-Melbourne, Australia.

Simanjuntak, E.R. & Stephanie (2015). From Price Fairness to Price Acceptance: The Study of Low-Cost Carrier Airlines in Indonesia. Advanced Science Letters, Volume 21, Number 4, April 2015, pp. 926-929.

Simanjuntak, E.R. & Herlina, C. (2015). Cognitive and Affective Aspects in Online Shopping Experience: Findings from Pure-click Customers in Indonesia, Selected Papers from the Asia Conference on Economics & Business Research 2015, (eds.),

Simanjuntak, E.R. & Hayu, A. (2016). Consumer’s motivations to buy luxury fashion goods: A comparative study of online and physical-store luxury consumers in Indonesia. Proceeding of Luxury Research Conference, LVMH – SMU,

Simanjuntak, E.R. & Saputra, I. (2016). Antecedents and consequences of Perceived Deception: A study of global luxury skin care brands in Indonesia. Proceeding of the 5th ICEBM, Universitas Tarumanegara – Kun Shan University, Tainan, Taiwan.

Simanjuntak, E.R., Firmanzah, Balqiah, T.T. and Pawitra, T. (2016). CRM Capabilities and Marketing Effectiveness: The mediating role of interactive marketing implementation, Global Marketing Conference at Hong Kong Proceedings, Hong Kong July 2016.

Simanjuntak, E.R. (2018), Price sensitivity drivers and attitude toward bundling in convergent telecommunication services. Proceeding of 2nd International Conference on Innovative Research in Science Technology & Management, NUS, Singapore.

Professional Engagement

CONSULTING EXPERIENCES

  1. Business Coaching Program, Staff Development Program – Bank Syariah Mandiri, Jakarta 28 October – 17 December 2019.
  2. Marketing Management, Mini MBA Program – Dipo Star Finance, Jakarta 21 October 2019
  3. Marketing Management, Mini MBA Program – Solusi Bangun Indonesia, Sentul, 13 September 2019.
  4. Marketing Management, Management Trainee Program – Astra Infra, Jakarta, 6 & 8 March 2019.
  5. Utilizing Digital Technology to Expand Your Business, Management Development Program – Bank Syariah Mandiri, Jakarta, 15 April 2019.
  6. Customer Orientation, Young Leadership Program – Daiichi Life, Jakarta 15 January 2018.
  7. Integrated Marketing Communication in Digital World, training for OCBC Bank, Jakarta 18-19 December 2017.
  8. Digital Marketing, Training for Commonwealth Life, Jakarta 3-4 August 2016.
  9. Marketing Communication, a workshop for BPPT – Kementerian Riset dan Teknologi Indonesia and EU-Indonesia Trade Cooperation Facility, Serpong, October 2016.
  10. Marketing Leadership, a workshop for BPPT – Kementerian Riset dan Teknologi Indonesia and EU-Indonesia Trade Cooperation Facility, Serpong, August 2016.
  11. Nation Branding Workshop Series – step 2, Kementerian Perdagangan and EU-Indonesia Trade Cooperation Facility Jakarta, 11 June 2015.
  12. Nation Branding Workshop Series – step 1, Kementerian Perdagangan and EU-Indonesia Trade Cooperation Facility, Jakarta, 26 May 2015.
  13. Marketing Capability Development, workshop for BPPT – Kementerian Riset dan Teknologi Indonesia and EU-Indonesia Trade Cooperation Facility, Serpong, November 2014.
  14. Marketing Communication and Value Propositions, workshop for BPPT – Kementerian Riset dan Teknologi Indonesia and EU-Indonesia Trade Cooperation Facility, Serpong, November 2014.
  15. Developing Marketing Strategy and the Role of Design Thinking in New Product Development, a workshop for BPPT – Kementerian Riset dan Teknologi Indonesia, Serpong, September 2014.
  16. Leading with Customer Focus, Astra Management Development Program (AMDP) – Astra International, Jakarta 2010.

PROFESSIONAL MEMBERSHIP

  • Harvard Business School (HBS) – Institute for Strategy and Competitiveness, as affiliate faculty member, 2014 – present
  • American Marketing Association (AMA), 2012 – present.
  • Strategic Management Society (SMS), 2012 – 2013.

Reward & Grants