Cologne Business School, Germany (3+1) – International Business
In cooperation with Cologne Business School, Cologne, Germany, students will obtain a Sarjana Ekonomi/S.E. in Management (Binus University) and Bachelor of Arts/B.A. in International Business (CBS). The Dual Degree program is designed to be a 3+1 program which means that students will spend 3 years studying with Binus University and 1 year with CBS. The Dual Degree program provides students with sufficient theories and relevant knowledge in Business Management, Marketing, and International Business to respond to the changing global market landscape.
The distribution of semesters for this program is as follows:
- In the first 3 years (semester 1-6), students will study at BINUS University, Indonesia, taking a set of courses agreed by both universities.
- In the last two semesters, students will study at Cologne Business School, Germany, following required courses determined by Cologne Business School.
- In semester 8, students will write a thesis supervised by the CBS faculty.
What Will You Be Learning While in Binus University?
Year 1 and 2
In your 1st and 2nd year, you will focus on strengthening your general knowledge in Business Management, by learning the theory of all business-related aspects. You will learn solid theoretical basis and take core courses in the field of Business Management, which covers disciplines of Management, Marketing, Human Resources, Operation, and Finance. Some of the courses that you will have to take in your first two years would be:
| Introduction to Management and Business* |
| Management Information Systems for Leader |
| Business Mathematics |
| Business Economics |
| Legal Aspects in Business |
| Marketing Management |
| Consumer Psychology and Behavior |
| Accounting for Business |
| Business Statistics |
| Managing Business Information |
| Human Resources Management |
| Operations Management |
| Financial Management |
| Business Communication |
| Business Sustainability |
| Research Methodology |
| Multinational Corporate Management |
| Business Ethics |
Year 3
In semester 5 ahead, you will focus on developing your knowledge in the Marketing disciplines. During this semester, you will take the following courses:
| Applied Marketing Research |
| Pricing Management and Strategy |
| Family Business in Indonesia |
| Digital and Social Media Marketing |
| Business Venturing |
| Marketing Channels |
| Product and Brand Management |
In semester 6, students will do an enrichment program, which allows them to select a unique track to learn off-campus. This is because in Binus University, we believe that students should also learn outside campus. The enrichment program provides students with opportunities to embark in different learning contexts as students can choose any of the following options: internships, entrepreneurship, research, and community development.
Year 4
In year 4, students will study in CBS and take courses offered by CBS. While in CBS, students can choose additional specialization in Marketing, Finance, or International Trade. In semester 8, students will write thesis supervised by the CBS faculty.