Desyra Sukma Dewanthi

Desyra Sukma Dewanthi

Lecturer of Business Management and Marketing

PUBLICATIONS

Dewanthi, D.S. (2024) The Effectiveness of Food Vlogger Review on Purchase Intention Toward Food Product (Study on Mega Influencer), Business Economic, Communication, and Social Science, 6(1).

Dewanthi, D.S. (2023) Effective Branding of Pepsodent’s Social Responsibility Marketing Campaign for Younger Generation, Business Economic, Communication, and Social Science, 15(2).

Dewanthi, D.S., Anggraeni, A. &  Adnanto, M.E. (2020) ANTECEDENTS OF LUXURY PRODUCTS PURCHASE INTENTION: A CASE OF CONSUMERS IN JAKARTA. PalArch’s Journal of Archaeology of Egypt/Egyptology, 2020

Dewanthi, D.S., Anggraeni, A. & Setjadiningrat, F. (2018) Social Media Perceptions on In-Group and Out-of-Group eWOM Interactions among Adolescents in Jakarta. Pertanika Journal of Social Sciences and Humanities, 26(T), 173-182

Anggraeni, A. Dewanthi, D. & Lim, V. (2014) The Effects of Brand Experiences, Satisfaction and Trust on Building Brand Loyalty; An Empirical Research on Global Laptop Brands, Global Journal of Business and Social Science Review

BOOK CHAPTERS

Dewanthi, D.S. (2022) “Strategi Pemasaran”, ISBN: 978-623-8004-54-6.

 

CONFERENCE PROCEEDINGS & PRESENTATIONS

Dewanthi, D.S., Kristopo, H., Qomariyah, N.N., & Axel, M. (2024). AI Recommendations: Friend or Foe? Unraveling the Impact on Consumer Benefits and Privacy, Proceedings IEEE of the 11th International Conference on ICT for Smart Society (ICISS) 2024.

Dewanthi, D.S., & Praga, N., A. (2024). Cafe Visitation in the Digital Age: The Role of Social Media Reviews, Proceedings IEEE of the 3rd International Conference on Creative Communication and Innovative Technology (ICCIT) 2024.

Dewanthi, D.S., & Nitipradja, M., A. (2022). Integrated Model of Factors Affecting Consumer Attitudes Towards Video Game Online Shopping Through Online Storefront, Proceedings of the 19th International Symposium on Management (INSYMA 2022).

CONSULTING EXPERIENCES

Binus Creates 2017-present:

As facilitator and coach for these programs:

  • BCA (Digital Factory, Innovation Lab, Advanced Design Thinking, etc.)
  • BTN (Management Development Program)
  • PLN (Leadership Development)
  • PT. Dharma Satya Nusantara (Coaching for Leadership Development)
  • Pegadaian (Management Development Program)

 

 

HONORS/AWARDS/SCHOLARSHIPS

  • Best Professional Internal Facilitator – Bina Nusantara University (2023)
  • Best Professional Internal Facilitator – Bina Nusantara University (2022)
  • Faculty Excellence Award– Bina Nusantara University (2021)
  • Faculty Excellence Award– Bina Nusantara University (2017)

RESEARCH GRANTS

  • Binus Internal Research Grant 2024