{"id":2065,"date":"2025-06-04T10:31:47","date_gmt":"2025-06-04T03:31:47","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/bbslab\/?p=2065"},"modified":"2025-06-26T12:03:45","modified_gmt":"2025-06-26T05:03:45","slug":"team-biogrow-bags-2nd-place-at-petrolida-2025","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/bbslab\/2025\/06\/team-biogrow-bags-2nd-place-at-petrolida-2025\/","title":{"rendered":"Team BioGrow Bags 2nd Place at PETROLIDA 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2066\" src=\"http:\/\/bbs.binus.ac.id\/bbslab\/wp-content\/uploads\/sites\/16\/2025\/06\/May-PETROLIDA.png\" alt=\"\" width=\"5184\" height=\"2592\" \/><\/p>\n<p>We\u2019re thrilled to announce that <strong>Team BioGrow<\/strong> from BINUS University has earned <strong>2nd Place<\/strong> at the <strong>PETROLIDA International Business Case Competition 2025<\/strong>, held by <strong>Institut Teknologi Sepuluh Nopember (ITS) Surabaya<\/strong>.<\/p>\n<p>Their idea stood out in a highly competitive field of international teams, thanks to their bold and creative approach to helping Gen Z manage money smarter\u2014without the boring stuff. The team developed a strategic campaign for <strong>blu by BCA Digital<\/strong>, aiming to help blu become the <strong>#1 financial partner for university students<\/strong> in Indonesia. They created a complete ecosystem called <strong>bluUniverse<\/strong>, made up of four integrated features:<\/p>\n<ol>\n<li><strong>bluAssist<\/strong> \u2013 An AI-powered chat assistant that gives students personalized finance advice<\/li>\n<li><strong>bluInsight<\/strong> \u2013 Fun, interactive modules for learning money skills (with games, quizzes &amp; XP points!)<\/li>\n<li><strong>bluLifestyle<\/strong> \u2013 Exclusive perks like pre-sale concert tickets to keep users engaged<\/li>\n<li><strong>In-App Enhancements<\/strong> \u2013 Smarter budgeting tools and helpful reminders<\/li>\n<\/ol>\n<p>Here\u2019s what the team projected blu could achieve by implementing <strong>bluUniverse<\/strong> over the next five years:<\/p>\n<ul>\n<li>\ud83e\udde0 <strong>+65% in active users<\/strong><\/li>\n<li>\ud83d\udcb0 <strong>Rp 22.7 billion in revenue<\/strong><\/li>\n<li>\ud83d\udcc8 <strong>19% Net Profit Margin<\/strong><\/li>\n<li>\ud83e\uddcd\u200d\u2642\ufe0f <strong>4 million projected users<\/strong><\/li>\n<li>\ud83d\udcc9 <strong>30% reduction in customer churn<\/strong><\/li>\n<\/ul>\n<p>With more than <strong>68% of students<\/strong> wanting to learn about personal finance and many already using AI to help them, the team hit the sweet spot between <strong>education, technology, and lifestyle<\/strong>.<\/p>\n<p>Kenrick and Venny didn\u2019t just create a business solution\u2014they created a <strong>student-centered experience<\/strong> that makes financial learning fun, relevant, and personal. By combining empathy, insight, and strategy, they proved that Gen Z doesn\u2019t need more rules\u2014they need the right tools.<\/p>\n<p><strong>Congratulations, Team BioGrow!<\/strong> You\u2019ve shown how smart ideas and simple tech can make a real impact!<\/p>\n<p><strong>Team Members:<\/strong><\/p>\n<ul>\n<li><strong>Kenrick Saccadhitthana Soegiarto<\/strong> \u2013 Business Management (Bekasi)<\/li>\n<li><strong>Venny Marcella The Gek Eng<\/strong> \u2013 Business Management (Bekasi)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re thrilled to announce that Team BioGrow from BINUS University has earned 2nd Place at the PETROLIDA International Business Case Competition 2025, held by Institut Teknologi Sepuluh Nopember (ITS) Surabaya. Their idea stood out in a highly competitive field of international teams, thanks to their bold and creative approach to helping Gen Z manage money [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,2],"tags":[],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achievement","category-articles"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"predecessor-version":[{"id":2067,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2065\/revisions\/2067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media\/2066"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}