{"id":2060,"date":"2025-06-04T10:24:14","date_gmt":"2025-06-04T03:24:14","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/bbslab\/?p=2060"},"modified":"2025-06-26T12:04:18","modified_gmt":"2025-06-26T05:04:18","slug":"binus-team-strikes-silver-with-big-ideas-at-makarapreneur-national-business-case-competition-2025","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/bbslab\/2025\/06\/binus-team-strikes-silver-with-big-ideas-at-makarapreneur-national-business-case-competition-2025\/","title":{"rendered":"BINUS Team Strikes Silver with Big Ideas at MAKARAPRENEUR National Business Case Competition 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2061\" src=\"http:\/\/bbs.binus.ac.id\/bbslab\/wp-content\/uploads\/sites\/16\/2025\/06\/May-MAKAPRENEUR-BP.png\" alt=\"\" width=\"5184\" height=\"2592\" \/><\/p>\n<p>Big cheers to <strong>Team 2 from BINUS University<\/strong> for winning <strong>2nd place<\/strong> at the <strong>MAKARAPRENEUR National Business Case Competition 2025<\/strong>, hosted by HIPMI Universitas Indonesia. The team impressed the judges with a clear, creative, and well-thought-out business solution.<\/p>\n<p>Team 2 came up with a strategy called <strong>Ultra Sync<\/strong> to help <strong>Ultra Voucher<\/strong>, a digital voucher platform, reach more Gen Z users\u2014especially students. They found that:<\/p>\n<ul>\n<li>Almost <strong>95% of students didn\u2019t know<\/strong> about Ultra Voucher<\/li>\n<li>The app lacked trust because of low ratings<\/li>\n<li>Marketing budgets were tight<\/li>\n<\/ul>\n<p>Their idea? Create fun, low-cost ways to grow awareness\u2014like social media content, student ambassador programs, and events on campus.<\/p>\n<p>Their plan showed strong potential:<\/p>\n<ul>\n<li>Reach <strong>766,000+ students<\/strong><\/li>\n<li>Keep <strong>230,000+ users active every year<\/strong><\/li>\n<li>Earn up to <strong>Rp 1.8 billion<\/strong> in yearly revenue<\/li>\n<li>Boost app reviews by <strong>30%<\/strong><\/li>\n<li>Grow engagement on social media by <strong>25%<\/strong><\/li>\n<\/ul>\n<p>They also suggested simple features to help users\u2014like easy-to-follow tutorials, fun TikTok challenges, and even reward points for leaving reviews.<\/p>\n<p>This achievement isn\u2019t just about winning a trophy\u2014it\u2019s about solving real problems and thinking ahead. <strong>Dinazka, Brigita, and Farhan<\/strong> showed what happens when passion, teamwork, and great ideas come together.<\/p>\n<p>We\u2019re so proud of you, Team 2. Congrats on this amazing achievement!<\/p>\n<p><strong>Team Members:<\/strong><\/p>\n<ul>\n<li><strong>Dinazka Alaia Janna<\/strong> \u2013 Management<\/li>\n<li><strong>Brigita Claudia Mailangkay<\/strong> \u2013 Business Management (Bekasi)<\/li>\n<li><strong style=\"font-family: inherit\">Farhan Ramadhan Irawan<\/strong><span style=\"font-family: inherit\"> \u2013 Business Management (Bekasi)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Big cheers to Team 2 from BINUS University for winning 2nd place at the MAKARAPRENEUR National Business Case Competition 2025, hosted by HIPMI Universitas Indonesia. The team impressed the judges with a clear, creative, and well-thought-out business solution. Team 2 came up with a strategy called Ultra Sync to help Ultra Voucher, a digital voucher [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,2],"tags":[],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achievement","category-articles"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/comments?post=2060"}],"version-history":[{"count":3,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2060\/revisions"}],"predecessor-version":[{"id":2064,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2060\/revisions\/2064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media\/2061"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media?parent=2060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/categories?post=2060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/tags?post=2060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}