{"id":2053,"date":"2025-06-04T09:59:38","date_gmt":"2025-06-04T02:59:38","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/bbslab\/?p=2053"},"modified":"2025-06-26T12:05:43","modified_gmt":"2025-06-26T05:05:43","slug":"team-miracle-wins-2nd-place-at-echonvention-business-case-competition-2025","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/bbslab\/2025\/06\/team-miracle-wins-2nd-place-at-echonvention-business-case-competition-2025\/","title":{"rendered":"Team Miracle Wins 2nd Place at ECHONVENTION Business Case Competition 2025"},"content":{"rendered":"

\"\"<\/p>\n

BINUS University proudly celebrates another national milestone as Team Miracle<\/strong> secured 2nd Place<\/strong> at the prestigious ECHONVENTION Business Case Competition 2025<\/strong>, hosted by Universitas Prasetiya Mulya. This recognition reflects the team\u2019s strong analytical thinking, creativity, and passion in addressing real social and economic issues through innovative business solutions.<\/p>\n

Team Miracle, represented by Daniella Tjung (Master Track \u2013 Management), demonstrated exceptional performance throughout the competition, standing out among participants from leading universities across the country. The team was praised for its sharp problem analysis, practical approach, and impactful solution design\u2014focusing on financial issues that are highly relevant to today\u2019s student population.<\/p>\n

Business Plan Overview: The C.A.R Strategy<\/strong><\/h4>\n

Addressing the widespread financial challenges faced by Indonesian students\u2014including poor financial literacy, impulsive buying behavior, easy access to online loans, and rising exposure to online gambling\u2014Team Miracle proposed a comprehensive business solution for Blu<\/strong>, a digital banking platform targeting the student market.<\/p>\n

Their proposed strategy, C.A.R (Create \u2013 Attract \u2013 Retain)<\/strong>, outlines a sustainable, three-pronged approach:<\/p>\n

    \n
  1. Create<\/strong>:
    \nPromote financial literacy through interactive and student-centered educational content.<\/li>\n<\/ol>\n
      \n
    • Target Outcome<\/strong>: 40% increase in student financial literacy via digital learning modules.<\/li>\n<\/ul>\n
        \n
      1. Attract<\/strong>:
        \nEngage students using lifestyle-integrated features, campus ambassador programs, and gamified financial challenges.<\/li>\n<\/ol>\n
          \n
        • Goal<\/strong>: Develop a strong user base with a personalized and relatable banking experience.<\/li>\n<\/ul>\n
            \n
          1. Retain<\/strong>:
            \nEnsure long-term behavior change using data-driven personalization tools such as spending trackers, financial reminders, and goal-based savings.<\/li>\n<\/ol>\n
              \n
            • Projection<\/strong>: 30% growth in Blu\u2019s user retention rate over five years.<\/li>\n<\/ul>\n

              Long-Term Impact Projections<\/strong> (within 5 years):<\/p>\n

                \n
              • 40%<\/strong> increase in financial literacy among student users<\/li>\n
              • 35%<\/strong> reduction in illegal online loan usage among students<\/li>\n
              • Establishment of 20+ campus-based financial wellness communities<\/strong><\/li>\n
              • 30%<\/strong> increase in Blu\u2019s user retention through enhanced personalization<\/li>\n<\/ul>\n

                This remarkable achievement not only underlines the academic excellence of BINUS Business School students but also showcases their commitment to delivering real solutions to real problems<\/strong>. Team Miracle’s ability to merge research, empathy, and innovation is a clear reflection of the values BINUS upholds in shaping future-ready leaders.<\/p>\n

                Congratulations to Team Miracle<\/strong> for their dedication, creativity, and success. Your contribution brings pride to the university and offers real potential for positive change in student financial behavior nationwide.<\/p>\n

                Team Member:<\/strong><\/p>\n

                  \n
                • 2602168204 – Daniella Tjung – Master Track Management<\/li>\n
                • 2501973735 – Maltineus J Maleakhi – Creativepreneurship<\/li>\n
                • 2602115551-Taniya Vanessa Ken – Finance<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                  BINUS University proudly celebrates another national milestone as Team Miracle secured 2nd Place at the prestigious ECHONVENTION Business Case Competition 2025, hosted by Universitas Prasetiya Mulya. This recognition reflects the team\u2019s strong analytical thinking, creativity, and passion in addressing real social and economic issues through innovative business solutions. Team Miracle, represented by Daniella Tjung (Master […]<\/p>\n","protected":false},"author":26,"featured_media":2054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,2],"tags":[],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achievement","category-articles"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"predecessor-version":[{"id":2055,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2053\/revisions\/2055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media\/2054"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}