{"id":2022,"date":"2025-03-27T12:57:26","date_gmt":"2025-03-27T05:57:26","guid":{"rendered":"https:\/\/bbs.binus.ac.id\/bbslab\/?p=2022"},"modified":"2025-03-27T12:57:26","modified_gmt":"2025-03-27T05:57:26","slug":"binus-university-achieves-double-victory-at-manfest-business-case-competition-2025","status":"publish","type":"post","link":"https:\/\/bbs.binus.ac.id\/bbslab\/2025\/03\/binus-university-achieves-double-victory-at-manfest-business-case-competition-2025\/","title":{"rendered":"BINUS University Achieves Double Victory at MANFEST Business Case Competition 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2025\" src=\"http:\/\/bbs.binus.ac.id\/bbslab\/wp-content\/uploads\/sites\/16\/2025\/03\/MANFEST-Business-Case-Competition-2025-1.png\" alt=\"\" width=\"3240\" height=\"1350\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>BINUS University excelled at the MANFEST Business Case Competition 2025, organized by STIE Perbanas Surabaya, with Team LUMIVEST securing 2nd place and Team TEMPESTA winning Best Speaker. This competition challenged students to apply business strategies and problem-solving skills to real-world cases.<\/p>\n<p>LUMIVEST\u2019s Strategy: PEN (Promotion, Experience, Networking)<br \/>\nLUMIVEST aimed to boost Toko Mbah Pong SMART&#8217;s competitiveness through:<\/p>\n<p>1. Promotion \u2013 Targeted WhatsApp campaigns and data-driven offers.<br \/>\n2. Experience \u2013 Enhanced in-store shopping with interactive events.<br \/>\n3. Networking \u2013 Partnerships with educational institutions.<\/p>\n<p>Projected revenue increase: IDR 56,690,000 in three years.<\/p>\n<p>TEMPESTA\u2019s Strategy: ACE (Attract, Cultivate, Enhance)<br \/>\nTEMPESTA focused on sales growth and customer engagement via:<\/p>\n<p>1. Attract \u2013 Gamified campaigns, social media optimization.<br \/>\n2. Cultivate \u2013 Service diversification for students and small businesses.<br \/>\n3. Enhance \u2013 Strengthening SEO, forming B2B partnerships.<\/p>\n<p>Estimated impact: IDR 100,000,000 in sales and 810 transactions in six months.<\/p>\n<p>This remarkable achievement showcases BINUS University students&#8217; ability to integrate business knowledge, modern marketing strategies, and digital technology to solve business challenges. Their success serves as an inspiration for future innovators in the field.<\/p>\n<p>Team Members:<br \/>\nLUMIVEST:<br \/>\nBrigita Claudia Mailangkay (2602088292) \u2013 Business Management (Bekasi)<br \/>\nNadya Kamilatunnisa (2602194146) \u2013 Business Management (Bekasi)<br \/>\nMade Krisna Rai Yangga (2602121711) \u2013 Business Management (Bekasi)<\/p>\n<p>TEMPESTA:<br \/>\nBrenda Yoharis (2602062873) \u2013 Accounting<br \/>\nMichellyn Queen Harly (270222791) \u2013 International Business Management<br \/>\nKyla Neysa Suharta (2702323925) \u2013 Business Creation (Alam Sutera)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2024\" src=\"http:\/\/bbs.binus.ac.id\/bbslab\/wp-content\/uploads\/sites\/16\/2025\/03\/MANFEST-Business-Case-Competition-2025-2.png\" alt=\"\" width=\"3240\" height=\"1350\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2023\" src=\"http:\/\/bbs.binus.ac.id\/bbslab\/wp-content\/uploads\/sites\/16\/2025\/03\/MANFEST-Business-Case-Competition-2025-3.png\" alt=\"\" width=\"3240\" height=\"1350\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; BINUS University excelled at the MANFEST Business Case Competition 2025, organized by STIE Perbanas Surabaya, with Team LUMIVEST securing 2nd place and Team TEMPESTA winning Best Speaker. This competition challenged students to apply business strategies and problem-solving skills to real-world cases. LUMIVEST\u2019s Strategy: PEN (Promotion, Experience, Networking) LUMIVEST aimed to boost Toko Mbah [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":1,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"predecessor-version":[{"id":2027,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/posts\/2022\/revisions\/2027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media\/2025"}],"wp:attachment":[{"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbs.binus.ac.id\/bbslab\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}