Big cheers to Team 2 from BINUS University for winning 2nd place at the MAKARAPRENEUR National Business Case Competition 2025, hosted by HIPMI Universitas Indonesia. The team impressed the judges with a clear, creative, and well-thought-out business solution.

Team 2 came up with a strategy called Ultra Sync to help Ultra Voucher, a digital voucher platform, reach more Gen Z users—especially students. They found that:

  • Almost 95% of students didn’t know about Ultra Voucher
  • The app lacked trust because of low ratings
  • Marketing budgets were tight

Their idea? Create fun, low-cost ways to grow awareness—like social media content, student ambassador programs, and events on campus.

Their plan showed strong potential:

  • Reach 766,000+ students
  • Keep 230,000+ users active every year
  • Earn up to Rp 1.8 billion in yearly revenue
  • Boost app reviews by 30%
  • Grow engagement on social media by 25%

They also suggested simple features to help users—like easy-to-follow tutorials, fun TikTok challenges, and even reward points for leaving reviews.

This achievement isn’t just about winning a trophy—it’s about solving real problems and thinking ahead. Dinazka, Brigita, and Farhan showed what happens when passion, teamwork, and great ideas come together.

We’re so proud of you, Team 2. Congrats on this amazing achievement!

Team Members:

  • Dinazka Alaia Janna – Management
  • Brigita Claudia Mailangkay – Business Management (Bekasi)
  • Farhan Ramadhan Irawan – Business Management (Bekasi)