Najah Najmia Halim Wins 3rd Place at the International Business Solution Case Competition

One of BBCG’s exceptional members, Najah Najmia Halim, achieved an impressive 3rd place in the International Business Solution Case Competition hosted by Universitas Padjajaran. The competition’s final stage was held offline on November 25, 2024, showcasing innovative solutions to global business challenges from teams across various institutions.

In this competition, the Growth Team tackled major issues faced by Samsung, including the low adoption of technology and infrastructure in public schools and budget constraints in the education sector. These challenges were framed by critical questions such as: How can Samsung digitally transform public schools profitably? How can Samsung’s products accelerate digital education? How can Samsung’s long-term digitalization strategy create a positive impact on education?

To address these challenges, the Growth Team proposed an innovative solution titled Samsung Edu Tab: Accelerating Digital Education for Indonesia Emas 2045. This solution focused on four strategic areas. The first was Awareness, the Future-Proof Student Education program. The second strategy, Activation, Flexible Education Solution. The third area, Experience, Fueling Innovation through Digitalization. Lastly, Sustainability centered on Fostering Future Educators.

The proposed strategies are expected to have significant impacts. These include a 56% Return on Investment from cost-effective implementations, the acquisition of over 153,000 users in the first year, a Net Present Value of IDR 291 billion, and a doubling of average income within the first five years of execution