BBCG’s team, Chewy Consulting, achieved a remarkable milestone by securing 3rd place in the prestigious Global Case Competition 2024, organized by the University of Melbourne. The final stage of this highly competitive event was held online on November 18, 2024, attracting talented participants from across the globe. Chewy Consulting took on the challenge of assisting ANZ in implementing digital trade strategies to boost the volume of digital transactions among Australian businesses. Their solution also focused on effectively communicating the benefits of these initiatives to stakeholders and ensuring long-term value creation.

To address the challenge, the team proposed the Smart Banking, Sustainable Future Strategy, a comprehensive plan comprising three key initiatives. The first was ANZ Grow – Community Leader Program, designed to strengthens ANZ’s brand image as a pioneer of digital trade in Australia and globally. The second was ANZ Consultant Services, aimed to provide export-import consultations powered by data insights from ANZ Grow. Lastly, the Priority Trade Packages offered users to use trials by ANZ Trial and these services supported by B2B go-to-market strategies. The proposed strategies demonstrated exceptional potential, with projected outcomes including acquiring over 123,000 new customers, achieving a 53% return on investment (ROI), and generating a net present value of $1.7 billion by 2029.

Congratulations to the team for their remarkable performance!

Student ID Name Major
2501989683 Najah Najmia Halim Management
2540127692 Calvin Management
2440052822 Putri Bijak Anbia Creativepreneurship