We’re excited to celebrate an incredible achievement from Team Jumbo of BINUS University, who has officially secured 2nd Place at the MPI Fest Business Plan Competition 2025 with their innovative and sustainability-driven solution: AgriLoop.

Instead of proposing a standard agribusiness idea, the team addressed a pressing national issue—Indonesia’s massive agricultural waste problem, where millions of tons of crop residue are still burned, causing economic loss and environmental damage. Their answer? A practical, digital-first education platform that empowers farmers to turn agricultural waste into income-generating products through circular economy principles.

AgriLoop is a comprehensive and interactive learning ecosystem designed specifically for Indonesian farmers, combining accessible education, community support, and expert guidance. The platform integrates several core features:

🌱 Interactive Educational Modules
Step-by-step guides, videos, e-modules, and articles on how to convert waste into valuable products.

💬 Community Forum
A digital space for farmers to share experiences, insights, and best practices.

🎓 Expert Coaching & Consultation
Premium access to agricultural mentors for personalized guidance.

🖥️ Freemium Web-Based Platform
Basic learning is free, while advanced modules and coaching are provided through paid subscriptions.

Through thorough market analysis, the team identified a massive opportunity:

🌾 40+ million farmers across Indonesia
📱 Over 19 million tech-savvy farmers already using digital tools
🔥 Agricultural waste projected to cause Rp593–638 trillion economic loss by 2030
💼 Opportunity to create 4.4 million new green jobs through circular economy practices

By implementing AgriLoop, the team projected strong impact across all three sustainability pillars:

People – Empowering farmers with practical, accessible skills
Planet – Reducing agricultural waste burning & supporting SDGs 12 & 13
Profit – Potential revenue growth from Rp800M to Rp5.29B within three years (CAGR 87.3%)

Backed by a clear go-to-market strategy, strong financial modeling, and scalable execution roadmap, AgriLoop showcases how digital innovation can transform Indonesia’s agricultural sector.

Team Jumbo didn’t just design a business—they created a platform that uplifts communities, protects the environment, and strengthens the future of sustainable agriculture in Indonesia.

Huge congratulations to Team Jumbo for this remarkable 2nd Place win!
Your work proves that impactful solutions are born from empathy, research, and a commitment to real change.

Coach: Arindia Okta Melati, S.Sos

Team Members:

  • Jonathan Wijaya – Digital Business (Semarang)
  • Florencia Chamberly – Digital Business (Semarang)