BINUS University proudly celebrates Team Jumbo for clinching 2nd Place at the prestigious SPARKS Business Pitching Competition 2025, hosted by Universitas Katolik Indonesia Atma Jaya. Their revolutionary sustainable agriculture solution, Nanacide, impressed the judges with its environmental impact, circular economy approach, and strong commercial viability.

🍌 Nanacide — The First Multifunctional Plant-Based Pesticide Made from Banana Peel Waste

Indonesia produces 9.26 million tons of bananas annually (2023), generating 2.91 million tons of banana peel waste — a resource that is abundant, consistent, yet largely underutilized.

Nanacide transforms this waste into a powerful, biodegradable bio-pesticide that offers:

  • Insecticide, antifungal, and antibacterial properties
  • 60–80% effectiveness against pests and fungi
  • Plant nutrition enhancement (acts as organic fertilizer)
  • 100% safe for humans, animals, and beneficial microorganisms
  • Up to 30% cheaper than conventional pesticides

Every 1 ton of bananas = ~310 kg of peel → transformed into high-value, zero-waste pest control.

🌱 Solving a National Crisis: Health, Environment, and Export Risk

Indonesia ranks 3rd globally in chemical pesticide use (283K tons/year), with usage 2.3× higher than the world average.

The consequences are severe:

  • 98% of agricultural products contain pesticide residues (many exceed safe limits)
  • Over 80% of vegetable farmers in West Java show poisoning symptoms
  • Banned toxins (e.g., Chlorpyrifos, Carbofuran) still widely used
  • Risk of losing horticulture export markets worth USD 789.7 million (2022)

Nanacide directly tackles health risks for farmers and consumers, soil/water contamination, pest resistance, and potential export bans — while creating value from waste.

🎯 Clear Market Focus: TAM – SAM – SOM Strategy

  • TAM: 40.69 million farmers in Indonesia
  • SAM: ~34.18 million farmers open to eco-friendly solutions
  • SOM: Targeting 3% of SAM = 1,025,388 farmers in the first phase

Primary targets: Horticulture and rice farmers in West Java, Central Java, and East Java, aged 25–60, low-to-middle income, increasingly aware of health and sustainability.

💰 Strong Financial Projections

  • Product price: Rp225,000 per 5L jeriken
  • Year 1 sales target: 6,000 jeriken
  • Year 2: 9,600 jeriken
  • Year 3: 16,320 jeriken → 672 billion revenue

Key metrics:

  • BEP: 2,370 jeriken
  • Payback Period: 1.69 years
  • IRR: 66.5%
  • ROI: 88.7%
  • Net Profit Margin: 30.2%

Initial investment: Rp819 million (70% angel, 30% founder)

🚀 Standing Out to Win 2nd Place

Team Jumbo excelled with:

  • Deep understanding of Indonesia’s pesticide crisis
  • Innovative use of abundant local waste
  • Scientifically backed, multifunctional product
  • Realistic go-to-market and financial planning
  • Passionate, confident pitch delivery

Their vision — “From Waste to Growth, From Growth to Impact” — resonated strongly with judges and audience alike.

👏 Congratulations, Team Jumbo!

An outstanding achievement that showcases BINUS University’s commitment to innovation, sustainability, and real-world impact.

Team Members:

  • Jonathan Wijaya – Digital Business (Semarang)
  • Nahrisa Novia Sasti – Management
  • Felice Jocelyn – Accounting
  • Maisyarani Salsabila Zahra – Business Management (Bekasi)

Coach: Najah Najmia Halim