The Omnibus Survey 2024 Report is here!
Titled Usage of Artificial Intelligence in E-Commerce , the Management Laboratory surveyed 783 participants across Indonesia, focusing on ten key variables relevant to AI as a service in e-commerce. We highlighted key findings from each variable, showcasing contrasts across various demographic profiles. These insights aim to deepen understanding of how AI shapes the digital marketplace and provide takeaways for business researchers looking to refine their AI-driven studies.

Access the report and request for raw data here:
bit.ly/OMNIBUS-SURVEY-24
Raw data are available for BBS students and faculty members only.

Inquiries: nyiayu.bakrie@binus.edu (Olivia)