BINUS University Team Wins 2nd Place at Super Accounting Program Business Plan Competition 2025 with WashHub

Team Hi Siri from BINUS University comprising Rheynara Vajjra Suwadi, Felisha Angela Christian, and Christian Davin Surjaputera secured 2nd place at the Super Accounting Program Business Plan Competition 2025. Their innovative business idea, WashHub: All Your Cleaning Needs, On the Go, introduces a mobile refill station for household cleaning products, using natural and non-toxic ingredients to reduce single-use plastic waste.

Organized by HMJA KOMISI FBE, Universitas Islam Indonesia, the competition featured top university teams from across Indonesia. Team Hi Siri excelled in creativity, financial analysis, marketing, and business sustainability, with Binus Business Consulting Group (BBCG) providing guidance throughout their journey.

“WashHub is more than a business idea it’s our commitment to sustainability. We hope to expand this concept and create a real impact,” said Felisha Angela Christian.

WashHub’s Key Highlights:
✅ Eco-Friendly: Plant-based, chemical-free, and safe for sensitive skin.
✅ Mobile Refill Station: Convenient and reduces plastic waste.
✅ Sustainable Business Model: Plans for franchising and e-commerce expansion.
✅ Supports SDGs: Contributes to Responsible Consumption (SDG 12) and Life Below Water (SDG 14).

Projected Impact:
📉 30,000+ plastic bottles reduced in the first year.
💰 40% cost savings for users.
🏡 10,000+ households served within three years.
📍 Expansion to five major cities in five years.

This achievement showcases how innovation and environmental responsibility can drive a sustainable business model, inspiring future entrepreneurs to create impactful solutions.

Team Members:
Rheynara Vajjra Suwadi (2602060483) – Global Business Marketing
Felisha Angela Christian (2702227990) – Digital Business Innovation (Bandung)
Christian Davin Surjaputera (2702236420) – Creativepreneurship (Bandung)