In the past six years, BBS has hosted six ILWs by inviting professors to teach and share their experiences with our BBS students and faculty. The International Lecture Week (ILW) is a one-to-two-week event to invite prominent professors and lecturers from around the world to give lectures amongst global academia in business schools, to share knowledge, and to increase scholarly engagement between BBS and its partner universities. This year, the event will also be enriched with sessions from industry practitioners to enhance the knowledge being shared in the forum. The event will take place from October 14–18, 2024, and it will be conducted in-person and online. The in-person lectures will be organized at the BINUS JWC Senayan Campus; however, it could potentially be extended to the Anggrek Campus and the Alam Sutera Campus.

The theme for this year’s ILW is:

“AI Integration in Business and Education: Practices, Research, and the Way Forward”

The theme was chosen because artificial intelligence (AI) has emerged as a transformative force in today’s rapidly evolving digital landscape, reshaping industries and redefining the future of work and learning. Integrating AI in business and education is not just a trend but a necessity for staying competitive and relevant. AI technologies are becoming increasingly pervasive in business and education. Companies leverage AI for enhanced decision-making, improved customer experiences, and streamlined operations. Meanwhile, educational institutions utilize AI to personalize learning, automate administrative tasks, and foster new teaching methodologies. Understanding and implementing AI is essential for future leaders and educators. Embracing this theme during the International Lecture Week will enhance the participants’ understanding of AI and equip them with the knowledge and skills needed to leverage AI for positive change in their respective fields.

Topics and Subjects

The following knowledge areas serve as a reference for the teaching and research materials for ILW 2024:

  • Strategy & Competitiveness
  • Marketing & Analytics
  • People Management
  • Operation Management & Decision Science
  • Digital Business
  • Entrepreneurship
  • Finance
  • Research Methodology

And subjects that are offered (not limited to) as the following:

  • Introduction to Management (undergraduate)
  • Introduction to Digital Business (undergraduate)
  • Marketing Management (undergraduate)
  • Global Business Environment, Exporting-Importing (undergraduate)
  • Cross Cultural Management (undergraduate)
  • Business Communication (undergraduate)
  • Project Management (undergraduate)
  • Operations Management (undergraduate/postgraduate)
  • Business Ethics/Business Law (undergraduate/postgraduate)
  • Human Resource Management and Leadership (undergraduate/postgraduate)
  • Corporate Finance/Accounting for Manager (undergraduate/postgraduate)
  • Entrepreneurship (undergraduate/postgraduate)
  • Research Methods/Business Statistics (undergraduate/postgraduate)
  • Strategic Management (undergraduate/postgraduate)
  • Financial Management (undergraduate/postgraduate)

Program Date & Location

14th – 18th October, 2024
Hybrid|BINUS University
BINUS @Senayan Campus, Jakarta – Indonesia

The registration is now closed. See you soon in ILW 2024!