People Innovation Excellence

Towards Digital Era of Marketing

This course provides knowledge and skills on how Internet channels can be turned into marketing activities such as how to do basic Internet collaborations for marketing research, data mining profiling, targeting, etc. By covering best practice and use case studies throughout, this course is designed to give participants the relevant skills, knowledge, and expertise they need to design and implement an effective integrated digital marketing strategy.

Experience & impact:

The key objectives of this course are to:

  • Gain a clear understanding about the background, current state, and future potential of digital marketing;
  • Understand how digital marketing can help expand a business, domestically and internationally;
  • Develop an understanding of why and how digital marketers conduct online marketing research and how they turn data into marketing knowledge that provides insight into marketing activities; and
  • Integrate digital marketing plans into an overall marketing strategy.

Session topics:

  • Introduction to Digital Marketing and the Rise of Digital Marketing in Indonesia
  • Strategic Digital Marketing and Performance Metrics
  • Digital Marketing Plan
  • Digital Marketing Research
  • Digital Marketing Communication: Owned, Paid, and Earned Media
  • Customer Relationship Management

Last updated :

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close