People Innovation Excellence

Towards Digital Era of Marketing

Course Description

This course provides knowledge and skills on how Internet channels can be turned into marketing activities such as how to do basic Internet collaborations for marketing research, data mining profiling, targeting, etc. By covering best practice and use case studies throughout, this course is designed to give participants the relevant skills, knowledge, and expertise they need to design and implement an effective integrated digital marketing strategy.

Course Objectives

  • Gain a clear understanding about the background, current state, and future potential of digital marketing;
  • Understand how digital marketing can help expand a business, domestically and internationally;
  • Develop an understanding of why and how digital marketers conduct online marketing research and how they turn data into marketing knowledge that provides insight into marketing activities; and
  • Integrate digital marketing plans into an overall marketing strategy.

Course Details

  • Introduction to Digital Marketing and the Rise of Digital Marketing in Indonesia
  • Strategic Digital Marketing and Performance Metrics
  • Digital Marketing Plan
  • Digital Marketing Research
  • Digital Marketing Communication: Owned, Paid, and Earned Media
  • Customer Relationship Management

Who should attend?

Professionals or marketers who need to understand digital marketing and want to improve their career or position in the marketplace. Maximum 10 persons per class.


Willy Gunadi (Mr.)

Program Schedule

Thursday – Friday, 28 – 29 September 2017

09.00 – 17.00 WIB

at BINUS JWC Senayan Campus (next to Senayan City)

Course Fee

Rp 4.500.000

Include: training kit, parking, meals, certificate.

Special Offers:

  • BINUSIAN Discount 15% off (student and alumnae S1, S2, S3 Program and Executive Education).
  • Corporate Rate is available.
  • Promo installment 0% for Credit Card:

BCA : 3 installment
CIMB Niaga : 6 installment
BNI : 9 installment

How to Register?

Download registration form here.
Send to (subject: Registration Towards Digital Era of Marketing).
Deadline Registration & payment 25 September 2017.

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