People Innovation Excellence

Digital Marketing Communication Strategy

Digital marketing strategy: Definition of the approach by which applying digital Technology platforms will support marketing and business objectives.

The importance of the Internet to modern business strategy was underlined by Michael Porter (2001), who famously said: The key question is not whether to deploy Internet technology -companies have no choice if they want to stay competitive- but how to deploy it.

Experience & impact:

After reading this chapter, the reader should be able to:

  • Relate digital marketing strategy to marketing and business strategy
  • Identify opportunities and threats arising from digital technology platforms
  • Evaluate alternative strategic approaches for using digital platforms

Session topics:

  • An integrated digital marketing strategy
  • A generic strategic approach
  • Situation analysis
  • Strategic goal setting
  • Strategy formulation
  • Strategy implementation

Last updated :

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9