People Innovation Excellence

CRM and Intelligent Data Mining

This short course program is designed to give participants the CRM skills to build and manage relationships with customers effectively, so that it can optimize customer satisfaction and improve the organization’s values. This course is also enhanced with a lab exercise on how to handle and optimize customers’ data.

Session Topics:

  • Understanding CRM and its failures in implementation
  • Understanding tools for capturing customer information
  • Handling customer data
    • Data gathering and storage
    • Data selection and preparation
    • Model building and testing
    • Interpreting and validating results
    • Model application
  • Developing effective CRM strategies

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