People Innovation Excellence

Creative Marketing

Who is this degree for?

BINUS BUSINESS SCHOOL MM Young Professional in Creative Marketing is designed for fresh graduates or those who have less than 2 year working experience from any undergraduate discipline and have passion in product design, advertising, marketing communication, multimedia, computer animation, and other creative based area.


Today’s business environment is more challenging than ever and, in order to stay ahead of intense competition, marketers need to be even more creative and innovative to succeed in unpredictable – and even harsh – situations. Since professionals view creativity and innovation as essential to success in business markets, marketers in many organizations seek ways to encourage and promote creativity and innovation in organizational settings.

This program is a practical marketing program which values creativity and innovation as the core of marketing activities. The program is designed to equip graduates with competence in contemporary, entry-level marketing positions, with strengths in innovative design, creative thinking, and ICT mastery.

Students are equipped with management know-how, marketing thinking and concepts, as well as creativity and innovation which are infused in every course module. At the end of the program, students are more able to produce innovative outputs and construct appropriate business and marketing strategies for each output.

Students in this program are exposed to relevant case studies, engaged in specific seminars on creative industries, and complete innovative projects that are designed to strengthen and enhance their capabilities in generating a new ideas and innovations.

The curriculum comprises four themes, each focusing on an essential element of creativity and innovation in marketing.

  1. The Imperative of Business
    Courses under this theme are designed toprovide students with essential, basic management skills required to fully apply the benefits of creative thinking to marketing practice, which requires a focus on performance and results. Students are expected to develop an analytical approach to problem-solving and to understand the need of improving communication skills.
  2. The Seeds of Novelty
    Courses under this theme are designed provide students with comprehensive and deeper understanding of marketing concepts and philosophies. Students will be equipped with the essential skills and knowledge necessary for a successful career in marketing in any type of organization, and to strengthen their understanding that value creation begins with and is driven by customer experience and benefits.
  3. The Leverage of Technology and Entrepreneurship
    Courses under this theme are designed to provide students with ICT skills, marketing, and entrepreneurial knowledge to help them understand important relationships between ICT and value creation, as well as to take on the challenges of creating new ventures.
  4. Showcase of Creative Marketing
    After learning and practicing various methods and concepts in creative marketing, students are expected to integrate creativity and innovation with marketing principles and concepts in the form of innovative output.




Course Name


Semester 1

Financial Fundamental


Marketing Fundamental


Research Methodology


Consumer Behaviour


Design Thinking & Entrepreneurship


Total Credit


Semester 2

Branding & Value Creation


Digital Marketing & Multimedia


Strategic Management in Business


New Product Development & Channel Management


Creative Marketing Communication


Thesis 1


Total Credit


Semester 3

Business Ethics


Leadership & Organizational behaviour


Thesis 2


Total Credit




Note: This is the latest curriculum, which still may change.
*If the participants are less than 12 persons, the class will be cancelled.


Language Proficiency BBS EPT (English Proficiency Test)* >= 475
Entrance Test TPA Test, only for GPA < 3.00Total Score (GPAx200)+ TPA >=1000
GPA >= 2.5, Max. 2 years from graduation
Institutional TOEFL: valid =< 1 year
International TOEFL: valid =< 2 years


The period of MM Creative Marketing Program will be delivered for 18 months (3 Semester).

Classes are conducted on weekdays between 06.30 – 09.30 pm. Delivery in Bahasa Indonesia, most course related materials are in English.



Application Form Rp. 600.000,-
MM Creative Marketing Rp. 75.000.000,-
  • Scholarship Available (for detail information, please contact BINUS BUSINESS SCHOOL Customer Service)
  • Discount of 5 million for BINUS S1 graduates
  • For more information, please contact: Mrs. Ananda Putri Susanto at 021 – 720 3333 ext. 3135 or email



Registration January 19 – February 15, 2017
Entrance test (BBS EPT) February 17
Entrance test (TPA) February 18
Results announcement February 22
New intake briefing March 1, 2017
Case study & Bus. Math simulation March 2, 2017
Mandatory Matriculation Out bound To be announced
First day of class March 6, 2017


The reader cannot help but be impressed by the breadth of experience and depth of knowledge possessed by our staff of instructors (refer to the attached table). BINUS pedagogical methodology strives to fuse theory, practice and experience into a coherent, useful learning package, delivered by well-prepared instructors from backgrounds in academia and industry.

Some of our staff runs their own companies, specializing in areas such as crisis management or public relations. Others are able to put to use their long years of experience in multinational corporations, applying knowledge and expertise to real-life business problems and solutions.



Faculty Members – Real practitioners with high industry exposure :

  • Andy Lunarjanto, MM, MBA, Dr.
  • Amalia E. Maulana, Ph.D
  • Ario S. Setiadi, Ph.D, CPM, DipM ACIM
  • Bun Sucento, MBA, M.Mgt., Chartered Marketer (CIM-UK)
  • Dino Martin, MBA
  • Dr. Rini Setiowati, MBA
  • Farida Peranginangin, Ir., MBA, Dr.
  • Harjono Darto, M.Acc., Drs.
  • Ina Agustini Murwani, MM, MBA
  • Jerry S. Justianto, MBA
  • Luki Safitri Wihandoyo, MM
  • M. Gunawan Alif, Ir., Dr.
  • Pantri Heriyati, SE, M.Comm., Dr.
  • Robert A. B., SE, MM
  • Rudy Tobing, MBA
  • Wisnu Sakti Dewobroto, M.Sc.

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