People Innovation Excellence

Curriculum

Semester Course Name SCU
 

 

 

 

 

1

 

Financial Fundamentals for Marketing

Strategic Marketing Planning

Research Methodology for Marketing

Consumer Behavior

Design Thinking & Entrepreneurship

 

 

3

3

3

3

3

 

  Total Credits 15
 

 

 

 

2

 

Contemporary Issues in Marketing

Creative Marketing Communication*

Digital Marketing & Multimedia

New Product Development & Channel Management*

Branding & Value Creation

Business Negotiation & Selling Skills

 

 

1

3

3

3

2

2

  Total Credits 14
 

 

3

 

Strategic Management in Business

Ethical Issues in Business

Leadership & Organizational Behavior

Thesis

 

 

 

3

2

2

6

  Total Credits 13
  TOTAL 42

*Marketing Lab – students will have client with real life problem

Note :       –    Some courses may be subject to change

Class will be cancelled if there are fewer than 12 students enrolled


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