Curriculum
Semester | Course Name | SCU |
1 |
Financial Fundamentals for Marketing Strategic Marketing Planning Research Methodology for Marketing Consumer Behavior Design Thinking & Entrepreneurship
|
3 3 3 3 3
|
Total Credits | 15 | |
2 |
Contemporary Issues in Marketing Creative Marketing Communication* Digital Marketing & Multimedia New Product Development & Channel Management* Branding & Value Creation Business Negotiation & Selling Skills
|
1 3 3 3 2 2 |
Total Credits | 14 | |
3 |
Strategic Management in Business Ethical Issues in Business Leadership & Organizational Behavior Thesis
|
3 2 2 6 |
Total Credits | 13 | |
TOTAL | 42 |
*Marketing Lab – students will have client with real life problem
Note : – Some courses may be subject to change