People Innovation Excellence

Course Structure

Course Structure

Semester Course Name SCU
 

 

 

1

 

Financial Fundamentals for Marketing

Strategic Marketing Planning

Research Methodology for Marketing

Design Thinking & Entrepreneurship

Consumer Behavior

 

 

3

3

3

3

3

 

  Total Credits

15

 

 

 

2

 

Creative Marketing Communication

Contemporary Issues in Marketing

Digital Marketing & Multimedia

New Product Development & Channel Management

Branding & Value Creation

Strategic Management in Business

 

 

3

1

3

3

3

3

  Total Credits

16

 

 

3

 

Ethics & Social Awareness

Leadership & Organizational Behavior

Thesis

 

 

 

3

2

6

  Total Credits

11

  TOTAL

42

 

Note: This is the latest curriculum, which still may change.
*If the participants are less than 12 persons, the class will be cancelled.


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