People Innovation Excellence

Course Structure

Course Structure

Semester Course Name SCU
 

 

 

1

 

Strategic Marketing Planning

Financial Fundamentals for Marketing

Design Thinking & Entrepreneurship

Research Methodology for Marketing

Consumer Behavior

 

3

3

3

3

3

  Total Credits

15

 

 

 

2

 

Contemporary Issues in Marketing

Creative Marketing Communication

Digital Marketing & Multimedia

New Product Development & Channel Management

Strategic Management in Business

Branding & Value Creation

 

1

3

3

3

3

3

  Total Credits

16

 

 

3

 

Leadership & Organizational Behavior

Thesis

Ethics & Social Awareness

 

2

6

3

  Total Credits

11

  TOTAL

42

 

Note: This is the latest curriculum, which still may change.
*If the participants are less than 12 persons, the class will be cancelled.


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